10 Epic Blogging Tips & Tricks

Hey there, future blogging superstars! Jeff Lenney here, your friendly neighborhood digital marketing guru and blogging enthusiast. If you're looking to take your online presence to the next level, you've stumbled upon the right corner of the internet. Today, we're diving deep into 12 epic blogging tips and tricks that'll have you dominating the digital landscape faster than you can say "viral content."

Do You Really Need To Blog?

Let's kick things off with the million-dollar question: Do you really need to blog? Well, technically, no. Just like I don't need to live in a nice house or drive a sweet ride. But boy, do I enjoy those things! 😉

Some folks prefer to focus on other traffic generation methods like YouTube or social media. And hey, I get it. Those platforms are powerful when used correctly. But here's the kicker:

Blogging can supercharge your brand growth to insane levels.

We're talking people reaching out to YOU for content, business opportunities, and even speaking gigs. It's like having a megaphone for your expertise, but better because it works while you sleep.

So, while you can absolutely crush it online without a blog, having one and posting regularly can make your journey a whole lot easier (and more profitable). Now, let's dive into those juicy tips, shall we?

12 Blogging Tips & Tricks:

1. Use Images: Because a Picture is Worth a Thousand Clicks

Listen up, because this is crucial: Always, and I mean ALWAYS, use images to make your content more attractive. I'm not just talking about slapping any old stock photo on there. I'm talking about strategic, eye-catching visuals that make your readers stop scrolling and start reading.

Here's my golden rule: Try to add images, GIFs, or videos at least every 300 words. It breaks up the text and keeps your readers engaged. Don't believe me? Just look at how you're still reading this!

Pro Tip: I whipped up the header image for this post in about 3 minutes using Canva. It's like having a graphic designer in your pocket, minus the hefty invoice.

Need some free stock photos to get started? I've got you covered:

1. Pexels
2. Unsplash
3. Freepik
4. Stockvault
5. FreeImages

And for those sweet, sweet GIFs? Head over to Tenor. Your readers will thank you for the entertainment break.

2. Never leave your content as one long paragraph.

The LAST thing you want is a massive wall of text for people to try to decipher.

Having a bunch of text jumbled together with no spacing or headers, images, etc to break it up makes it REALLY hard for people to read.

Trust me on this, use this post as an example, break up your text!  I try to not make any one sentence longer than 2 or 3 lines before I start a new paragraph.

3. Use a P.S. as a call to action.

2. Format Like a Pro: No One Likes a Wall of Text

Picture this: You click on an article, excited to learn something new. But instead of easily digestible content, you're faced with a massive wall of text that makes your eyes cross. Not fun, right?

That's why proper formatting is your secret weapon. Here's how to do it:

• Use short paragraphs (2-3 lines max)
• Incorporate headers and subheaders
• Throw in some bullet points or numbered lists
• Add those images we talked about earlier

Remember, you're not writing a novel here. You're creating content that's easy to skim, digest, and most importantly, share.

3. The P.S. Power Move: Your Secret Weapon for Conversions

Here's a little trick that's so simple, yet so often overlooked: Use a P.S. (postscript) at the end of your blog posts. It's like a little nudge to your readers, guiding them towards your next offer or piece of content.

For example:

P.S. Want to take your blogging game to the next level? Check out my Ultimate Blogging Mastery Course (opens in a new tab). It's packed with insider tips that'll have you blogging like a pro in no time!

See what I did there? It's subtle, but effective. You can use your P.S. to:

• Promote a product or service
• Link to another relevant blog post
• Encourage newsletter sign-ups
• Ask for comments or shares

The possibilities are endless, and the results can be game-changing.

4. Internal Linking: The SEO Hack You Can't Ignore

If you read my post about On-Page SEO, (and if you haven't, you should), you know that internal linking is like the secret sauce of SEO. It's not just about pleasing the Google gods (though that's a nice bonus). It's about creating a web of valuable content for your readers.

Here's why internal linking is so powerful:

• It keeps readers on your site longer
• It helps search engines understand your site structure
• It spreads link equity throughout your site
• It showcases your expertise on related topics

The key is to make your internal links natural and valuable. Don't just stuff them in there like you're playing keyword bingo. Think about what additional value you can provide to your readers.

5. Stop Using crazy colors!

Let's talk design for a second. Have you ever visited a blog that looked like a rainbow exploded on the screen? Not a good look, right? When it comes to blog design, less is often more.

Here's a crash course in color theory for your blog:

1. Start with a color wheel (you can find plenty online)
2. Choose a base color that reflects your brand
3. Look at colors adjacent to your base for accents
4. Consider complementary colors (opposite on the wheel) for contrast
5. Stick to a simple color scheme - 2-3 colors max

Remember:

• Blue builds trust (perfect for business blogs)
• Green works well for environmental or health topics
• Orange creates a sense of urgency (great for calls-to-action)
• Avoid combinations like red and green (unless you're running a Christmas blog)

The goal is to create a visually appealing space that doesn't distract from your awesome content.

These are some color tips that will improve your conversions:

• Women don't like gray, orange, and brown. ...
• Men don't like purple, orange, and brown. ...
• Use blue in order to cultivate user's trust. ...
• Yellow is for warnings. ...
• Green is ideal for environmental and outdoor products. ...
• Orange is a fun color that can create a sense of haste or impulse.

6. Engage with Your Audience: Reply to Those Comments!

Blogging isn't a one-way street. It's a conversation, and you need to hold up your end of it. That means responding to comments on your blog posts.

Here's why it matters:

• It shows you're engaged and value your readers' input
• It encourages more comments and discussions
• It can provide additional value and information
• It helps build a community around your blog

Pro Tip: Install the Akismet plugin if you're using WordPress. It'll help keep the spam at bay so you can focus on genuine interactions.

7. Share your blog content to your email lists.

Here's a hard truth: Not everyone who visits your blog will remember to come back. That's where email marketing comes in. It's like a direct line to your readers' inboxes.

Every time I publish a new post, the first thing I do is email my list about it. Why? Because it:

• Drives immediate traffic to my new content
• Keeps my audience engaged
• Positions me as an expert in my field
• Can lead to sales down the line

Even if I'm not directly selling anything, I'm providing value and staying top-of-mind. That's marketing gold, folks.

8. Share your content via social media.

You've crafted an amazing blog post. Now what? Share it on social media, of course! It's like giving your content a megaphone.

Here's how to make the most of social sharing:

• Tailor your message for each platform (what works on LinkedIn might not work on TikTok)
• Use eye-catching images or video snippets
• Include relevant hashtags
• Engage with comments and shares
• Consider using paid promotion for your best content

Remember, social media is about being social. Don't just drop links and run. Engage with your audience and build relationships.

9. Don’t worry too much about SEO.

As an SEO expert, I'm about to say something that might surprise you: Don't stress too much about SEO at first. I know, shocking, right?

Here's the deal: If you focus on creating valuable, kickass content for your readers, you'll naturally start ranking for keywords over time. Once you've got a solid base of content, then you can start tweaking for SEO.

That said, there are some basic SEO practices you should follow from the start:

• Use descriptive, keyword-rich titles
• Include alt text for images
• Use header tags (H1, H2, H3) to structure your content
• Write meta descriptions for your posts

But remember, your primary goal is to provide value to your readers. The SEO will follow.

10. Consistency is Key: Don't Stop Blogging

Here's a hard truth: A lot of people stop blogging because they get bored or don't see immediate results. Don't be one of those people.

Consistency is crucial in blogging. Here's what I recommend:

• For a new website, aim for 1-3 new posts per week
• At a minimum, publish once a week
• Create a content calendar to stay on track
• Batch create content when you're feeling inspired

Remember, blogging is a marathon, not a sprint. It takes time to build an audience and see results. But if you stick with it, the payoff can be huge.

Bonus Tip: Guest Blogging: Expand Your Reach

Want to supercharge your blog growth? Consider guest blogging. It's like being a special guest star on someone else's show, and it can do wonders for your visibility and credibility.

Here's why guest blogging rocks:

• It puts you in front of a new audience
• It builds valuable backlinks to your site
• It establishes you as an expert in your field
• It helps you network with other bloggers

To get started with guest blogging:

1. Identify blogs in your niche that accept guest posts
2. Read their guidelines carefully
3. Pitch unique, valuable content ideas
4. Deliver high-quality content that exceeds expectations
5. Promote your guest post like it's on your own blog

Remember, guest blogging is about providing value to the host blog's audience, not just promoting yourself.

Bonus Tip: Monetize Smartly: Turn Your Blog into a Money-Making Machine

Last but certainly not least, let's talk about turning your blog into a cash cow. Because let's face it, while passion is great, paying the bills is pretty nice too.

Here are some smart ways to monetize your blog:

1. Affiliate Marketing: Promote products you love and earn a commission. Just be sure to disclose your affiliate relationships.
2. Sponsored Content: Once you've built an audience, brands may pay you to create content featuring their products.
3. Digital Products: Create and sell your own ebooks, courses, or templates.
4. Coaching or Consulting: Use your blog to showcase your expertise and attract coaching clients.
5. Ad Revenue: Platforms like Google AdSense can provide passive income, but use ads sparingly to avoid annoying your readers.
6. Membership Site: Offer exclusive content or a community for a recurring fee.

The key is to choose monetization methods that align with your content and don't compromise your readers' trust.

Wrapping It Up: Your Blogging Journey Starts Now

There you have it, folks – 10 + 2 epic blogging tips and tricks to skyrocket your online success. Remember, blogging isn't just about writing. It's about creating valuable content, building relationships, and consistently showing up for your audience.

If you take these tips and actually implement them (that's the crucial part), you're going to see your traffic improve. It won't happen overnight, but with consistency and patience, you'll build a blog that not only attracts readers but converts them into loyal fans and customers.

So, what are you waiting for? It's time to take action! Start with one tip, master it, then move on to the next. Before you know it, you'll be blogging like a pro.

Got questions? Feel free to drop them in the comments below. I'm always here to help you on your blogging journey.

Happy blogging, future internet moguls!

Jeff

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