100+ Profitable Niches List for 2023

December 4, 2022

The Most Profitable Niches
Lately I've been getting a TON of emails asking me the very same question:

What are the most profitable niches in Internet Marketing?

So, after I responded to the first few - I decided to make a blog post about it instead for all to enjoy by listing some MAJOR niches, AND quite a few of their sub niches as well!

These niches are full of untapped opportunities for creating passive income businesses. (If you want more when you're done, be sure and check out this epic piece on passive income ideas.)

EACH of these is EXTREMELY powerful and profitable on their own so have fun, and make sure you share this post on Facebook & Twitter! πŸ˜‰

Having said that, let's dig in!

The Most Profitable Niches are...

Evergreen.  Meaning they're not going ANYWHERE!

Let's explore some of them below!

Sick of the B.S.?

Want to know what REALLY works online?

1. The Health Niche

This niche is HUGE and not going anywhere anytime soon.  There are literally THOUSANDS of sub-niches within this industry that are just ripe for the taking! Take a look at some of the TOP level sub-niches within health & fitness, then some of their sub niches below!

  1. Weight Loss
    1. For Women
    2. For Men
    3. For Overweight Kids
    4. For Teens
    5. For Specific Body Parts
      1. Tummy Fat
      2. Upper Arm Fat
      3. Double Chins
      4. Man Boobs
      5. Any other body part people are self conscience about
  2. Weight Gain
  3. Muscle Building
    1. Workout Videos
    2. Supplements
    3. The Sky is the Limit!
  4. Cure Diabetes
  5. Getting Pregnant
  6. Diet
  7. Nutrition
  8. Teeth Whitening
  9. Depression (yup - it's mental health)
  10. Male Enhancement
  11. Natural Health
  12. Hair Loss
  13. Yoga
    1. Yoga Accessories! Yoga Mats, Yoga Blocks, Yoga DVDs, etc
  14. Growing Taller (yes, really)
  15. Quit Smoking
  16. Hemorrhoids
  17. Headaches
  18. Anxiety
  19. Stress Management
  20. Addiction

2. The Dating Niche

The dating niche is another big one and one of the "top 3" as it's never going away!

I've personally made a lot of money in this niche from both males and females, and my Female Dating Advise website (using a pen name) has gotten a lot of traffic and a lot of positive attention.

Here are just a few ideas within the dating niche:

  1. How to get a girlfriend
  2. How to get a boyfriend
  3. How to get your ex back
  4. How to spruce up your sex life
  5. How to spruce up your love life
  6. Dating Advice for Men
  7. Dating Advice for Women
  8. How to save your relationship
  9. Online Dating
  10. Dating for Men over 50
    1. Dating for men over 50 who want to date younger women
  11. Sugar Daddy Dating (Where to meet Rich Men, where to find wealthy single men, etc)

3. The MMO (make money online) Niche:

MMO (Make Money Online) is another niche that's NOT going to go away.  Every day, people are turning 18 and looking for ways to make money online.  This is another HUGE evergreen niche and will be just as popular 20 years from now as it is today.

Not the best choice for newbies, but a good niche none-the-less.  Here are a few of the sub-niches within this massive niche.

  1. How to Make Money Online
  2. Online Jobs
  3. Blogging
  4. Business Opportunity (Biz Op)
  5. Search Engine Optimization
  6. Facebook Marketing
  7. Twitter Marketing
  8. Youtube Marketing

4. The 'Learn to Sing or play an instrument' Niche:

Fairly self explanatory, but learning to play various musical instruments is also hot, and probably not going away anytime soon.

  1. Learn how to sing
  2. How to Play Guitar
  3. How to Play Piano
  4. How to Play Drums
  5. Etc.

5. Learn to speak another language

  1. Spanish
  2. German
  3. French
  4. English
  5. Chinese
  6. Thai
  7. Italian

6. The Green Energy Niche

  1. Solar Power
  2. Alternative Energy
  3. Battery Reconditioning

7. Spirituality and Alternative Beliefs

Things like numerology and horoscope are hotter than ever, and not going away! There are PLENTY of sub-niches here for 'those who dare' to get into them πŸ™‚

  1. Personal Development
    1. Manifestation, quit procrastinating, the law of attraction, etc
  2. Astrology
  3. Hypnosis
  4. Magic
  5. Numerology
  6. Paranormal
  7. Psychics
  8. Religion
  9. Tarot
  10. Witchcraft

8. The Survival Niche

This is another niche I've made (and still do make) a lot of money in with my various survival websites.

  1. Home Defense
  2. Prepping
  3. Grow your Own Food
  4. Homesteading

I could literally go on FOREVER with expanding these.  There are obviously THOUSANDS of other niches out there, but these are some of the most obvious.

Find More Profitable Niches with Keyword Research:

With a little digging around the net and some basic keyword research, it should be easy to uncover quite a few more.

Try to narrow things down to a sub-niche, as it'll usually be less competitive and easier to rank for in Google if you're going for Organic Traffic.

For example, here's how we could narrow down the keywords "weight loss" or "diet" into more manageable sub-niches/keywords:

If we just BEGIN to type a phrase into Google, it gives us TONS of suggestions for keywords and niches. 

Google's Auto Suggest

You can also scroll to the BOTTOM of the search in Google and get 8 MORE Related Keywords!

I don't know about you, but I can see TONS of potential for articles, blog posts, videos, even full on products!

What's The Next Step?

If you're like me, you probably want to know how to PROFIT from these niches, am I right?

If you loved the information above, you're going to REALLY love what I show you next!

The first step is signing up for this 100% FREE Online Training that walks you through some awesome niches, and how to profit with them step-by-step.

The Training is 100% Free, but I cannot guarantee it will be around forever.

Here's the link:

Free Online Training, how to Build Your Business Online from Nothing...

Don't mind the flashiness of the video, it may seem too good to be true, this is the real deal and I would not recommend it otherwise.

I value my reputation online, and would not be successful if I were ripping people off. 

I've taken the training myself AND I've made money using the methods they teach!

I've seen people BRAND NEW to the internet make money with it.

If you have ANY questions - leave a comment on the blog post and let me know!

Have a GREAT rest of the week - and talk soon! πŸ™‚

Jeff Lenney

Frequently Asked Questions

What are good niches?

A good niche doesn't necessarily pay the best, but has the best lifetime value for a customer and will be around for a long time. Therefore we suggest focusing on evergreen niches that you know will be around in 10 weeks, or even 10 years. A few examples, as covered at JeffLenney.com are Fitness and Weight Loss, Health, Dating and Relationships, and Making Money Online.

What Niches are the most profitable?

While it's possible to make money in many of the hundreds of thousands of online niches, our favorites are evergreen niches, or ones that will be around forever. Health, Dating & Fitness are just a few of these. Read the full list at JeffLenney.com

How do I find a Profitable Niche Online?

Why not start with somebody who's been doing it for a long time? Check out the full list above, at JeffLenney.com πŸ™‚

P.S. Also worth checking out for 2023 is 123 Profit by Aidan Booth.

About the author 

Jeff Lenney

βœ‹ My Name is Jeff Lenney. I'm an Affiliate Marketer, and Search Engine Optimization Expert with over 10 years experience. I like to talk about marketing, SEO & ECommerce, so read my other posts here:
Jeff Lenney's Articles

  • Scott Archer says:

    You come highly recommended from someone I trust in the marketing space who is himself a very successful 6 figure earner. So, I say this with zero reservation…

    You are doing a great service to provide your readers with SOMETHING! Maybe it’s not the very best or a bit lean – so to speak – but it is something worthwhile to look into.

    Myself, I learned early on that those sub-niches, in most categories, are somewhat untapped and or low competition. So, they are easy to rank for the terms and get massive exposure.

    I just started a new business in an un-tapped niche, and I can say with confidence that I will spank this niche thoroughly.

    Keyword research is the backbone to any niche and Google Trends will show you how good those words have performed historically, and which areas see the most traffic for those words.

    Keep plugging away brother. Rock on!

    • Thanks, Scott – I appreciate that man!

      I DO need to update this post and give it a bit of a facelift, per say, but the info is still solid.

      You’re totally right, the sub-niches of sub-niches are where to REALLY find the good low competition keywords! πŸ™‚


  • Arsalan Bin Ashiq says:

    Amazing content Thumbs up for you man literally soo helpful for me thanks

  • Josep Daff says:

    Good For New One….
    But it’s Just Another Clickbait and nothing at all…

  • Thank you for this! Really helpful content. I’m starting my own blog. πŸ™‚

  • Hey Jeff, I just found this article from a Google search as I’m considering creating sites for offline leads for local business and must say how much I appreciate the work you put into it. Nothing rehashed here and it is a big help for me. Cheers!

  • Hey Jeff, it’s an AWESOME blog post. I’m thinking about starting a YouTube Channel around the Diabetes Niche. Do you believe it’s a profitable niche? (I know, most likely it is) πŸ˜›


  • quydoliverpool.blogspot.com says:

    We’re a gaggle of volunteers and opening a new scheme in our
    community. Your site provided us with valuable information to work on. You’ve done a formidable job
    and our entire community might be thankful to you.

    • Wow, a gaggle of volunteers and a new scheme in your community?

      Go on, do tell more!

  • Yet another rehashed, plagiarised list of the same rehashed, plagiarised list…from yet another Internet Guru…
    Absolutely nothing new. You’ve forgotten “How to play sax” and Learn to speak “Finnish”

    • Hey Dave,

      You’re lucky I post anything at all!

      I put this list together myself based on what I’ve been making money off of late, and what trends I’m seeing with Google , as well as Clickbank and other digital products and programs online.

      Would you rather my list include things like “Cat jokes”, “Chimpanzee Facts”, and “How to Make Money with Legos”, or would you rather I list the stuff that actually works, and will continue to work well past 2019?

      I’m sorry I didn’t have any “Un-tapped niches for 2019 that you can totally dominate without doing any work!!” as those simply don’t exist.

      If you want something that makes you feel good, go somewhere else.

      If you want to know what niches really are profitable, talk to somebody that’s been in this game for a while, such as myself.


      • Insert Fire Emoji..
        Well, unlike Dave, I thought it was very informative and definitely gave me a great unique starting point I completely overlooked..

      • Leul Mamo says:

        Thank you. I have found it useful.

      • Jeff,
        Hi! I am just getting started into the niche world and found your list to be very helpful. Currently, I am working to get my first site up and running. Ignore people like Dave, he’s just looking for someone to tell him how to get rich quick without putting in any effort. Thanks again for the great info! Take care.

        • Haha, I just have fun with Trolls like him, Thanks, Karen πŸ™‚

          Glad you found it useful!


      • Laura Page says:

        Right on Jeff, I loved your article, in fact I bookmarked it for future reference!!! Theres always someone whose outlook is negative, keep up the good blogs!!

  • Hopeton (the moneyguru) says:

    Those niches are very competitive, you have to drill down to find long tail keywords.

    • Yah…I’m not going to do the KW research for you, just here to give ideas for people that may not know where to start πŸ™‚

  • Hey Jeff,

    Great post, and thanks for sharing!

    I would greatly appreciate your insight on the following:

    I plan to go into the “learn to play guitar” niche, which you have stated is a profitable and evergreen niche for 2017. But is it still too broad? Should I try and zero in on a smaller sub-niche for this? If so, what would be the best way to go about this?

    • Hey Jordan

      If you can tell me a smaller sub-niche for learn to play guitar, I’d love to hear it πŸ™‚

      (Learn to play the G String?) πŸ˜›


      • Hey Jeff,

        Well, from my (somewhat basic) understanding of finding profitable niches, I am of the understanding that I need to come into this competitive niche from a unique angle to differentiate myself from my competitors who have been doing this longer (and have higher google rankings).

        There are many different styles of guitar – classical, acoustic, electric

        And of course, types of music – classical, rock, metal, country, etc

        I don’t know… am I overthinking and over-complicating things?

        • Hey Jordan

          Why not do something like this

          General Blog Idea – How to Learn Guitar
          Posts/Sections on the blog – Learn Blues Guitar, Jazz, Rock, Country, etc

          Guitar’s a sub-niche of MUSIC – i think it’s perfect πŸ™‚


          • Jordan, If you specialize in a certain technique or genre, I would highlight that on your website. Someone wanting to learn how to shred probably won’t want to spend a lot of time on fingerpicking and slides. Similarly, if you’re teaching flamenco, you’ll want to go in depth on capos, but not so much if you’re teaching jazz.

            Other subcategories include: music theory, injury-prevention, what to consider when buying a guitar, instrument comparisons/reviews, how to find a teacher/gig/band, songwriting, etc.

            Good luck!

  • Hi Jeff,
    Just stopped to congratulate you for this, I’m a newbie in this field and this is awesome for a starter like me. I will need more of your stuff…will be following on Twitter

  • Jeff, my friend, you sure know how to say and present things in a nice, attractive and very enticing way, or should I say in a way that motivates one to take action and believe that it can be done! Thanks for your posts, ideas and very good suggestions. I hope and will do my best to follow what you say and share, since I have never made a single dime on the internet, but I well know that thousands are living their own IM dream! I truly hope that with your expertise and motivation, I will be able, in due time to start, at least making $100 from the internet, because for me $100 would be a true success, then from there one can scale it and take it to the next level…I do need some help, guidance and solid counsels…I will be reading what you gave me with your download, thank you so very much! Keep the excellent work and information you’re sharing with everyone! Guillermo

    • Fantastic Guillermo, thanks for the feedback and I know you’ll be doing amazing things πŸ™‚

  • Hey Jeff I really need to get started in this affiliate marketing venture!

    I’ve read through your article and saw the content meaningful.
    anything you can recommend for a beginner?

  • I am amazed at how you have made it to #1 for this keyword, you are a great SEO guru. Your niche ideas have helped me make a decision at last. Thank you!

    • Awesome, Thanks Dancun I’m flattered and really appreciate that! πŸ™‚

      Let me know if i can help you with anything.


  • Good post. I think health will be always at top. But insurance is not in top 15?

    • Hi Samna

      Insurance is a great niche I’m sure, just not something i’ve ever gotten into.

      This is MY personal list, doesn’t mean there aren’t other niches out there πŸ™‚


  • I don’t have anything specifically about this post(although congrats on being #1 in Google for “profitable niches in 2016”) – but man do I love your theme for this site! I used X Theme for mine, but am very curious what this one is called.

    • Thanks Danny!

      It’s a theme called Elegant Biz 2.0 – BUT it’s no longer available for purchase as they’re working on a new one. I recommend it WHEN you can finally get it again lol


  • karen wynns says:

    Hi Jeff

    Did you review Afliojetpack 3.0 yet? And if so what is your opinion of it?


  • Hey Jeff can you tell me what plugin you use for your social icons and what the plugin is for that nice looking thin blue dropdown on the top of your site?

    • For Social Icons, I use Digg Digg
    • For the dropdown on top – i’m afraid I don’t have a solution as it’s built into the theme
    • There is a FREE one you can get at http://www.hellobar.com though that does pretty good πŸ™‚

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