YouTube Affiliate Marketing

October 14, 2024

Youtuber Affiliate Marketing

YouTube Affiliate Marketing: Cutting Through the BS and Making Bank

Hey there, aspiring internet moguls! Jeff Lenney here, your brutally honest affiliate marketing guide from the sunny shores of Orange County, California. If you're reading this, you're probably wondering how to turn your YouTube channel into a money-making machine without selling your soul to the get-rich-quick devils. Well, buckle up, buttercup, because we're about to dive headfirst into the wild world of YouTube affiliate marketing – the honest way.

My Journey: From Bullshit Detector to Affiliate Marketing Maestro

Me in 2010, 1 Bedroom Apartment

Me in 2010, 1 Bedroom Apartment

Me in my home office in 2021 (Remind me to take a new picture!)

Me in my home office in 2021 (Remind me to take a new picture!)

Let's kick things off with a little story time. Picture this: it's 2008, I'm in my early 30s, clean-shaven and wide-eyed, slaving away at a low-paying IT job for a sub-prime mortgage company. (Spoiler alert: that company went belly-up later that year, laying off two-thirds of the workforce in one afternoon. Talk about a plot twist!)

Now, while I was busy keeping ancient computers alive by day, I stumbled upon this thing called "affiliate marketing" by night. Like a kid in a candy store, I tried everything. Selling stuff on eBay? Check. Forum marketing? You bet. Posting random affiliate links? Oh yeah, I was that guy. For about a year, I was the digital equivalent of throwing spaghetti at the wall and seeing what stuck.

Fast forward to 2010. I'm scrolling through YouTube, and what do I see? An endless parade of get-rich-quick schemes masquerading as legit business opportunities. My BS detector was going off like a five-alarm fire.

That's when I had my "enough is enough" moment. I thought, "If no one else is going to call out these scams, I guess it's up to me." And just like that, I became the internet's self-appointed bullshit detector.

My first YouTube videos? Oh boy, they were something. Picture a slightly nervous, definitely awkward me, sitting in front of a webcam that had seen better days, doing something unheard of at the time – honest reviews of scammy affiliate marketing programs and get-rich-quick schemes.

While everyone else was busy singing praises of the latest "make millions overnight" program, I was the guy saying, "Hey, this is total BS, and here's why." It was like being the only sober person at a party where everyone else was drunk on the promise of easy money.

Did it make me popular with the gurus peddling these schemes? 

Hell no. In fact, they were so pissed off that they repeatedly reported my channel until YouTube finally gave in and banned my first account. Talk about shooting the messenger!

But here's the thing about us affiliate marketing truthtellers – we don't go down easy. Like a phoenix rising from the ashes of deleted YouTube videos, I created a new account, and...it was banned.

So did I give up? Yes, for a little bit - but then I created yet ANOTHER new account, which I still have today 12 years later.

And let me tell you, it was like Bullshit Detecting: The Sequel, but with better lighting and slightly less awkward hand gestures.

Jeff Lenney's Youtube

This new (well, third time's the charm) channel? It built trust. People started to listen. They realized, "Hey, this Jeff guy might not be full of crap. And bonus – he's persistent as hell!" It turns out, getting banned was the best thing that could've happened to my affiliate marketing career. Nothing says "this guy's onto something" quite like having the scammers try to silence you.

So there I was, reborn in the digital world, armed with nothing but a cheap webcam, a burning desire to expose scams, and a newfound appreciation for YouTube's terms of service. The Affiliate Marketing Truth Crusade was just getting started, and this time, I was ready for war (metaphorically speaking, of course – the only casualties would be get-rich-quick schemes and my remaining faith in humanity).

From Niche Hopping to Affiliate Marketing Genius

The Affiliate Marketing Niche Roulette Wheel

Now, here's where it gets interesting. Once I built that foundation of trust, I didn't just stick to exposing scams. Oh no, I went on a niche-hopping adventure that would make most marketers' heads spin.

The Dubstep Goldmine

Let me tell you about my most unexpected success – the "how to make dubstep music" channel. Now, here's a confession: I couldn't make a dubstep track if my life depended on it. My musical talents extend about as far as humming off-key in the shower.

But here's what I did: I found this killer Clickbank product – a dubstep maker software. I'm talking push-button simplicity for aspiring EDM producers. Now, I could have just slapped up some videos saying "Buy this! It's awesome!" But that's not the Jeff Lenney way.

Instead, I created a simple landing page with a 10% discount link (provided by the company – always negotiate for special deals, folks!). Then, I made a series of videos showcasing the software, giving honest reviews, and even attempting to make some hilariously bad tracks myself.

The result? That channel was pulling in $300-$400 a day, consistently, for almost a year. We're talking serious cash for essentially being a goofball with a dubstep maker.

But here's where the story takes a turn, and an important lesson comes in. One day, out of the blue, YouTube shut down the channel. Why? Something completely out of my control – I suspect the software company might have run afoul of some copyright issues, but I never got a clear answer.

Lesson learned: Don't put all your eggs in one basket. If I had relied solely on that channel, I'd have been up the creek without a paddle. But because I had diversified (more on that in a bit), this setback was annoying but not catastrophic.

The Canine Cash Cow: Dog Bark Training

dog-barking-stopper

From bass drops to dog drops, I ventured into the wild world of dog barking training. Now, you might be wondering, "Jeff, what the hell do you know about training dogs?" And the answer is: initially, not a damn thing.

But here's the secret – you don't need to be an expert to start. You just need to be willing to become an expert. I dove into research, interviewed professional dog trainers, and even volunteered at a local shelter to get hands-on experience.

The result? A channel filled with practical, no-nonsense advice for frazzled new dog owners. We covered everything from crate training to dealing with accidents, always with a focus on positive reinforcement techniques.

The best part? The affiliate opportunities were endless. From training pads and enzymatic cleaners to specialized harnesses and treat pouches, there was always a relevant product to recommend. And because we'd built trust with our audience, they were more than happy to buy through our links.

The Love Guru Chronicles: Pick-up Artist Techniques

talking2girls-youtube

Yes, you read that right. I dipped my toes into the world of dating advice. Now, full disclosure: I'm about as smooth as sandpaper, and my pick-up lines are cheesier than a Chicago deep-dish pizza. But that's exactly why this channel worked.

Instead of posing as some suave Casanova, I positioned myself as the everyman trying to figure out this crazy world of dating. We reviewed popular pick-up artist courses, but with a critical eye. What actually worked? What was manipulative BS? And most importantly, how could guys improve their confidence and social skills without resorting to sketchy tactics?

This channel was a goldmine for affiliate marketing. Dating courses, self-help books, even fashion and grooming products – if it promised to make our viewers more dateable, we reviewed it.

The key to success here? Honesty and humor. We weren't afraid to call out the ridiculous aspects of the pick-up artist community, and our viewers appreciated that.

Healing Hearts and Wallets: "How to Get Your Ex Back"

Because nothing says "affiliate marketing genius" like profiting off heartbreak, right? Jokes aside, this channel was a delicate balance of providing genuine emotional support and recommending resources that could actually help.

We covered topics like:

  • Understanding why relationships end
  • Healthy ways to process grief and anger
  • How to improve yourself after a breakup
  • When to fight for a relationship and when to let go

The affiliate angle here was tricky – we had to be very careful not to exploit people's emotional vulnerability. But there were plenty of ethical ways to monetize:

  • Recommending reputable online therapy services
  • Promoting self-help books and courses on relationships
  • Partnering with dating sites for those ready to move on

The key was always putting the viewer's emotional well-being first. Yes, we were here to make money, but not at the cost of taking advantage of someone's broken heart.

The Eternal Quest: Weight Loss

Ah, the holy grail of affiliate marketing. The weight loss niche is as oversaturated as a deep-fried Twinkie, but there's always room for an honest voice.

Our approach? Cut through the BS. No magic pills, no miracle diets, no promises of melting fat while you sleep. Instead, we focused on:

  • Sustainable, science-based approaches to weight loss
  • Reviews of popular diet plans and their pros and cons
  • Workout routines for beginners
  • Tackling the psychological aspects of overeating

The affiliate opportunities here were endless, but we were picky. We only promoted products and programs we truly believed in – meal planning services, high-quality supplements, fitness equipment, etc.

The secret sauce? Long-term thinking. Instead of pushing quick fixes, we encouraged lifestyle changes. This built trust and kept viewers coming back for years.

The Secret Sauce: Honesty (Shocking, I Know)

youtube-secret-sauce

Now, you might be wondering, "Jeff, how the hell did you succeed in so many different niches?" Well, my friend, let me let you in on a little secret: honesty sells.

In a world where everyone's trying to make a quick buck by hyping up the next big thing, being the voice of reason is like finding an oasis in the desert. People are thirsty for authenticity, and if you can provide that, you've struck gold.

Here's the approach that worked for me across all these niches:

  1. Do Your Research: Before promoting anything, I actually tried the products or thoroughly researched the topics. Novel concept, right?
  2. Tell It Like It Is: If a product sucked, I said it sucked. If it was great, I explained why. No sugarcoating, no BS.
  3. Offer Real Alternatives: Instead of just tearing things down, I always made sure to recommend better options. You know, actually helping people.
  4. Build a Community: I encouraged discussion, answered questions, and created a space where people felt heard. It's amazing what happens when you treat your audience like actual humans.
  5. Stay Ahead of the Curve: Whether it was dubstep or dog training, I made sure to stay on top of the latest trends and techniques. Being ahead of the game means people come to you for the freshest info.
  6. Admit When You're Wrong: Made a mistake? Own up to it. Recommended something that turned out to be not so great? Address it head-on. Your audience will respect you for it.
  7. Show Your Personality: Don't be afraid to let your quirks shine through. People connect with people, not polished corporate entities.

The YouTube Affiliate Marketing Landscape: Then and Now

Now, let's talk about how things have changed since I first started this crazy journey. Back in 2008, YouTube was like the Wild West – lawless, unpredictable, and full of opportunity for those brave enough to stake their claim.

Then:

  • Grainy videos shot on potato-quality webcams were the norm
  • "SEO" meant stuffing your video description with keywords
  • Affiliate links? Just slap 'em in the description and hope for the best
  • The idea of being a "YouTuber" as a career was laughable
  • Monetization was simple: AdSense or bust
  • Copyright? What copyright? People were uploading full movies without a second thought

Now:

  • 4K videos are becoming the standard (my old videos look like they were shot through a fishbowl in comparison)
  • YouTube's algorithm is smarter than some of my old coworkers
  • FTC guidelines mean you better disclose those affiliate relationships, or you're in for a world of hurt
  • People are making millions from YouTube (and not just from sketchy get-rich-quick schemes)
  • Multi-Channel Networks have changed the game for many creators
  • Sponsorships and brand deals are now a major income source
  • Live streaming and Super Chats have opened up new monetization avenues
  • Copyright strikes are handed out like candy on Halloween

But you know what hasn't changed? The power of authenticity. In fact, with so much polished content out there, being real is more valuable than ever.

Why YouTube Affiliate Marketing Still Rocks (If You Do It Right)

How to Find a Profitable Niche

Now, you might be thinking, "Jeff, isn't the market saturated? Is there still room for little ol' me?" Abso-freakin-lutely! Here's why:

  1. Niche Down, Cash Up: There's a YouTube audience for everything. I mean, I made money teaching people how to make dubstep. If that's not proof that riches are in the niches, I don't know what is.
  2. Video is King: People are watching more video content than ever. Reading? That's so 2005. (Says the guy writing a 3000-word article, but you get the point.)
  3. Trust = Cash: In a world of fake news and photoshopped Instagram models, being a trustworthy voice is like having a money printer.
  4. Passive Income is Real (Sort Of): Once you've built up a library of content, it keeps working for you. I still get commissions from videos I made years ago. It's not exactly "make money while you sleep," but it's pretty damn close.
  5. It's Not Just About Ads: Affiliate marketing means you're not reliant on YouTube's fickle monetization policies. Even if they demonetize your video, your affiliate links still work.
  6. Global Reach: With YouTube, you're not limited to a local audience. You can reach viewers (and potential customers) from around the world.
  7. Constant Innovation: YouTube is always rolling out new features. Stay on top of these, and you can often find new ways to engage your audience and promote products.

The Not-So-Glamorous Side of YouTube Affiliate Marketing

Now, I know I've painted a pretty rosy picture here. "Jeff," you might be thinking, "this sounds amazing! I'll be rolling in dough in no time!" Well, hold your horses there, partner. Let me hit you with some real talk.

YouTube affiliate marketing isn't all sunshine and rainbows. There will be days when you pour your heart and soul into a video, only to have it flop harder than a fish out of water. There will be nights when you're up until 3 AM, bleary-eyed, wondering if anyone will even watch this damn video. And let's not forget the lovely commenters who seem to exist solely to point out every flaw, mistake, and bad hair day.

Here are some harsh realities you need to be prepared for:

  1. The Algorithm is Fickle: You might create what you think is the best video ever, only to have YouTube's algorithm bury it in the depths of obscurity.
  2. Competition is Fierce: No matter what niche you choose, you're going to have competition. And some of them have budgets that make your setup look like a kid's lemonade stand.
  3. It's a Full-Time Job: Successful YouTube channels require constant work. Creating content, engaging with your audience, staying on top of trends – it's a never-ending cycle.
  4. Tech Issues Will Haunt You: Nothing like rendering a video for 5 hours only to find out the audio is out of sync.
  5. Burnout is Real: Coming up with fresh content ideas week after week can be mentally exhausting.
  6. Trolls, Trolls Everywhere: The internet can be a nasty place. Develop a thick skin or prepare to cry into your keyboard regularly.
  7. Platform Dependence: Remember my dubstep channel? Yeah, getting shut down without warning is a real risk when you build your business on someone else's platform.

But you know what? It's all worth it. The highs of seeing your channel grow, of receiving messages from viewers saying you've helped them, of that first big affiliate commission... those moments make all the struggles fade away.

Diversification: The Key to Long-Term Success

Remember how I mentioned not putting all your eggs in one basket? Let's dive deeper into that, because it's crucial for long-term success in this game.

  1. Multiple Channels: Don't rely on just one YouTube channel. Create several across different niches. If one gets shut down or stops performing, you've got backups.
  2. Various Income Streams: Don't just rely on affiliate marketing. Mix in AdSense, sponsorships, your own products, consulting services, etc.
  3. Cross-Platform Presence: Expand beyond YouTube. Use Instagram, TikTok, a blog, or a podcast to reach your audience in different ways.
  4. Different Affiliate Programs: Don't put all your faith in one affiliate network. Mix it up with Amazon Associates, ClickBank, CJ Affiliate, and others.
  5. Evergreen and Trending Content: Balance timeless topics with current trends to ensure consistent views over time.
  6. Build an Email List: Your email list is the one asset you truly own. Use it to stay connected with your audience outside of YouTube.
  7. Invest in Your Skills: Always be learning. Whether it's video editing, SEO, or public speaking, improving your skills makes you more resilient.

Wrapping It Up: You've Got This!

So there you have it, folks. The honest, no-BS guide to YouTube affiliate marketing, straight from a guy who's been in the trenches since the days when "streaming" meant hoping your video would load before the heat death of the universe.

Remember, success in this game is a marathon, not a sprint. It takes time, effort, and more than a few face-palm moments. But if you're persistent, if you genuinely care about providing value to your audience, and if you're not afraid to tell it like it is, you can make this work.

Here are your marching orders:

  1. Pick a Niche: Choose something you're passionate about or willing to become an expert in. Remember, I made bank talking about dubstep software I barely understood – imagine what you could do with a topic you actually know!
  2. Create Valuable Content: Focus on solving problems and answering questions your audience actually has. Don't just create content for the sake of it.
  3. Be Authentic: Don't try to be the next [insert famous YouTuber here]. Be yourself. Trust me, there's an audience out there that will appreciate your unique brand of weirdness.
  4. Stay Consistent: Set a realistic posting schedule and stick to it. Whether it's once a week or three times a day, consistency is key.
  5. Engage With Your Audience: Reply to comments, ask for feedback, and create a community. Your viewers are your greatest asset – treat them well.
  6. Disclose, Disclose, Disclose: Always be upfront about your affiliate relationships. Not only is it the law, but it also builds trust with your audience.
  7. Diversify Your Income: Don't rely solely on affiliate marketing. Explore other revenue streams like AdSense, sponsorships, or creating your own products.
  8. Keep Learning: The digital landscape is always changing. Stay on top of YouTube trends, SEO best practices, and new marketing techniques.
  9. Be Patient: Success doesn't happen overnight. It took me years to build my channels to where they are now. Don't get discouraged if you're not seeing immediate results.
  10. Have Fun: If you're not enjoying the process, it'll show in your content. Find ways to make creating videos and engaging with your audience fun for you.

Remember, every big YouTuber started with zero subscribers. Every successful affiliate marketer had to make their first sale. You're not behind; you're just getting started.

Will it be easy? Hell no. There will be days when you want to throw your camera out the window and go back to a "normal" job. But let me tell you, the freedom and fulfillment that come with building a successful YouTube affiliate marketing business are worth every late night, every flop video, and every snarky comment.

So what are you waiting for? Get out there and start creating! And hey, if you see an old video of a nervous guy ranting about scammy marketing programs, be kind. We all start somewhere.

A Final Word: The Power of Persistence

Before I sign off, let me share one last piece of wisdom that's served me well over the years: persistence is your superpower.

In this game, the ones who succeed aren't necessarily the most talented, the best-looking, or even the smartest. They're the ones who keep showing up, day after day, even when the views are low and the critics are loud.

I can't tell you how many times I've seen talented creators give up just before their big break. They post consistently for a few months, don't see the results they want, and throw in the towel. Meanwhile, the "mediocre" creator who just keeps plugging away eventually finds their audience and hits it big.

Remember my dubstep channel? Before it started making $300-$400 a day, it was making pennies. But I kept at it, tweaking my approach, improving my content, and engaging with my audience. That persistence paid off.

So when you're feeling discouraged (and trust me, you will), remember this: every video you make, every comment you respond to, every skill you learn is an investment in your future success. You're not just creating content; you're building a brand, a business, and a community.

And who knows? Maybe a few years from now, you'll be the one writing a ridiculously long guide about how you made it in YouTube affiliate marketing. If you do, just remember to keep it real, sprinkle in some bad jokes, and give a shout-out to your old pal Jeff.

Until next time, this is Jeff Lenney, signing off. 

P.S. If you thought this guide was more packed than my suitcase when I'm trying to avoid baggage fees, just wait until you dive into Doug's YouTube Amplifier System. It's like this guide on steroids, but legal and without the shrinking... well, you know.

And hey, if you decide to join using my affiliate link, I might just be able to afford that fancy coffee machine I've been eyeing. You know, the one that does everything but drink the coffee for you. So really, by signing up, you're not just investing in your YouTube future, you're investing in my caffeine addiction. Now that's what I call a win-win!

Remember, success on YouTube is just like success in life: it's all about who you know, what you know, and how good you look while pretending to know what you don't know. Doug's course helps with at least two of those. The "looking good" part? Well, that's what filters are for, my friends.

Now go forth and conquer YouTube! May your views be high, your subscribers be loyal, and your comment section be... well, let's not ask for miracles here.

About the author 

Jeff Lenney

Welcome to my corner of the internet! I'm Jeff Lenney, your navigator through the exciting seas of Affiliate Marketing, SEO, and ECommerce. My journey started back in 2009, and since then, it's been a whirlwind of success and fun in the digital world.

Before I dove headfirst into the vast ocean of affiliate marketing, I honed my SEO skills with some of the biggest agencies in sunny Southern California. I've been the SEO compass for 7-9 figure giants like Agora Financial, Investor Place, and Timothy Sykes, guiding them through the complex currents of online visibility.

But wait, there's more! I've also worked quite extensively with affiliate marketing legends like Anik Singal, Jimmy Kim, Aidan Booth, Dori Friend & others. Did I mention I was Anik's head coach from 2012 to 2015? Yeah, I've been around the block a few times!

My expertise isn't just confined to the boardroom. I've shared my knowledge and experiences on numerous podcasts, shedding light on the intricate dance of affiliate SEO.

So, whether you're a seasoned pro looking to catch the next big wave or just dipping your toes into the digital marketing ocean, I've got a treasure trove of insights for you. Stick around for fun tales, savvy strategies, and maybe a few laughs as we debunk myths and explore the latest trends in the world of online marketing. 

Dive into my posts and let's make some waves together! ✋ My Name is Jeff Lenney. I'm an Affiliate Marketer, and Search Engine Optimization Expert with over 10 years experience. I like to talk about marketing, SEO & ECommerce, so read my other posts here: Jeff Lenney's Articles

  • I am having a hard time deciding on a viable niche. how can you help?

  • Please teach me on how to enable my YouTube channel for monetization

  • Nice article Jeff, however i thought you would have write about methods to ranking your youtube video, which is the most crucial part. Maybe you could write on that topic in another article.

    • Hmmm, great idea Hopeton – I may just have to do that! 🙂

      Thanks for the idea!

      Jeff

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