3 Things To Avoid When Emailing Your List
Alright folks, I’m going to cut STRAIGHT to the chase on this one!
When you first decide to build your email list, you need to understand it’s NOT just a simple matter of sending your email list product recommendations and links to your blog posts.
There are quite a few things you need to consider in order to avoid legal complications, AND you want to make sure you keep subscribers ON your list. Don’t worry though, do these THREE things and you’ll be fine. 🙂
Anyways, let’s get started!
1. Pay attention to your unsuccessful sends. These are emails that BOUNCED. A bounced email (or undeliverable message) is a message or email that was not received (for various reasons) by the intended recipient.
There are SOFT bounces that happen (usually) due to the email server being too busy at the time you tried to send the email. There are ALSO soft bounces that occur due to the precedent’s email address being too full (more rare these days).
THEN – there are HARD bounces that are simply not able to be delivered, error. The reason for THESE (usually) is one of a few things:
- They registered with an incorrect or false eamil address
- Their email address was misspelled
- Their email address was deleted or abandoned for non use by the ISP.
It’s best practice to DELETE users from your list with HARD bounces. Your auto responder will usually tell you whether it’s a hard (permanent) or soft (temporary) bounce.
ALSO, make sure you look for OBVIOUS misspellings in the email addresses in your list. One of the MOST common errors I see is people using a N instead of an M in the .com portion of their email address. This is something you can fix yourself within your auto responder account.
2. ALWAYS make sure your emails have an UN-subscribe link. This is legally required in the US and other countries, but not something you have to worry about if you’re using a legitimate auto responder service. I use aweber myself, but you’ll also be fine using getresponse, sendlane or even mail chimp.
Again, nothing to worry about if you’re using a LEGIT auto responder service based in the US, as they legally are required to add this to your emails for you.
3.) Stay away from the porn and gore. It may be common sense to MOST people, but you’d laugh if you knew just how many people think it’s okay to send nudity or pictures of extreme violence via their auto responder services. Don’t do this, period. Stick to the nature of your site and business and you’ll be safe in just about every case. 🙂
(Unless of course your site is adult by nature, but I’m pretty sure you would need to find an auto-responder that specifically allows adult content.)
Anyways, If you want some MORE information on the best practices of email marketing, I’ve got a great (but quite long) post covering just that!
OH – before I forget – If you’re interested in making money through List Building, then check out “Build my List” by my good friend Jimmy Kim. (Coming May, 2015)