Exposed: The Pros and Cons of ClickBank Affiliate Marketing
Any affiliate marketer worth their salt will know that ClickBank is one of the best digital marketplaces on the planet. It has literally helped several vendors and affiliates to become millionaires.
This global e-commerce platform which started back in 1998 is still as popular today. In fact, 23 years later, marketers are still trying to sell/promote products on ClickBank… and it shows no signs of slowing down.
But is ClickBank really all it’s cracked up to be in 2022?
Or are marketers in a rut and blindly following each other?
In order to make an informed decision, you’ll need to weigh the pros and cons of being a ClickBank affiliate. Luckily for you, we’ve done the heavy lifting and listed them below…
Pros of Using Clickbank
Let’s Look At Some of the Pros
ClickBank has been around for over two decades and is not a fly-by-night scam. This is indeed reassuring. There are countless horror stories where platforms suddenly up and disappear leaving unpaid affiliates in the lurch.
ClickBank, however, has never missed a payout in over 20 years. So, you’re safe with them and you’ll receive your commissions like clockwork. You’ll need to decide if you want to be paid by checks, direct deposit or wire payments.
Wide variety of products
While most of the products on ClickBank are of a digital nature, the products span a wide variety of niches ranging from weight loss to survival to gardening and more.
Recently, they’ve allowed physical products such as health supplements to be sold on their platform. Both vendors and affiliates are raking in serious cash with these supplements.
One downside here is that the search feature in ClickBank could be improved. Navigating through all the products can be time-consuming and a hassle.
Unlike Amazon which offers its associates (affiliates) a paltry 4% to 5% commission on most products, with ClickBank, vendors will pay you anywhere from 50% to even 100% a sale.
This makes promoting ClickBank’s selection a very lucrative opportunity.
That said, one cannot deny that Amazon is a sales machine that’s designed to sell. It’s trusted and it’s easier to convert visitors into customers on this trusted platform.
Promoting digital products is also more difficult and the visitor will require more convincing. The ClickBank vendors just don’t have the reputation that Amazon does.
So, you’ll need to create a landing page with a solid page builder, add visitors to your email list with a reputable autoresponder… and have an email marketing campaign in place to persuade them further.
It’s a bit more work, but the rewards are much sweeter.
Low barriers to entry
It’s quite easy to become an affiliate on ClickBank. Once you create an account, you’ll be able to get you hoplinks (affiliate links) and start promoting the products right away.
Do remember that with lower barriers of entry comes increased competition. This is a double-edged sword.
Some of the more popular products may require vendor approval. So you’ll need to contact the vendor and tell them why and how you wish to promote their products.
It’s also important to know that not all products are equal on ClickBank. There are many excellent products… but also just as many stinkers. This downside is to be expected since thousands of products are listed on this platform.
It’s not uncommon to find products with bold claims, empty promises and blatant hyperbole. All designed to hook the customers in and get them to part with their money while delivering a product/s that doesn’t deliver on its promises.
As an affiliate, you’ll need to have a keen eye and separate the wheat from the chaff. Ideally, you’ll want to purchase the product and go through it before promoting it. You’ll be able to promote the product more convincingly if you know what it’s all about, instead of blindly hyping it up.
Many affiliates love ClickBank because it’s highly convenient. The platform tracks your sales, monitors refunds and chargebacks, and sends you your commissions on auto-pilot.
It’s a hands-off process for the affiliate who can just focus on the marketing and promotions. While ClickBank’s tracking is reasonably good, you’ll also want to use a tool like ClickMagick for better and more insightful tracking.
You’re also provided stats such as the earnings per sale, conversion rate, gravity, recurring billing and more. With these stats, you’ll be able to ascertain if a product is worth promoting or not.
That said, one minor downside here is that the ‘gravity’ stats can be a little misleading. Very often, affiliates only wish to promote products with a high gravity. They often fail to realize that there’s intense competition when promoting these top sellers.
Furthermore, you’ll often find products on pages 4-7 with a lower gravity, and may be tempted to dismiss them. However, these products buried in the deeper pages were usually top sellers some time back.
Just because they have a lower gravity now doesn’t mean that the product isn’t good or sellable. It just means that affiliates have stopped promoting them, and so their rankings dropped.
These former ‘top sellers’ usually still have legs and you’ll be able to get a lot of sales from them while dealing with less competition. Give them a chance and don’t be too hasty to throw the baby out with the bathwater.
The Cons of Using Clickbank
While there are many reasons why you should be a ClickBank affiliate, it’s important to be aware of a few downsides.
All products on ClickBank need to have a money-back guarantee. While this helps to improve conversions, it also means that people who want something for nothing will purchase the product and request a refund without missing a beat.
Since the products are often digital in nature, it’s easier for them because they don’t (and can’t) need to return the product. As an affiliate, your commissions may decrease due to chargebacks and refunds.
This is another bugbear that many beginner affiliates have with ClickBank. If you’re a successful affiliate with an active account and making sales daily, it won’t affect you.
However, if you’re still a beginner and making an odd sale here and there, you may end up paying fees if your account is dormant.
So, even if you have a positive balance in your account but you’ve not made sales in 90 days, ClickBank will deem your account dormant and deduct $1 every single day. After that, it becomes $5 per pay period and goes up to $50.
You just might have commissions in there that are reduced to $0. That may make you balk… and it’s understandable. But it’s part of the game.
You’ll want to set a lower payment threshold when you’re starting out and try to become a proficient affiliate as soon as you can.
Should you become a ClickBank affiliate?
Of course, you should!
Physical products and digital products are not mutually exclusive. You can promote both of them on your niche sites, YouTube channels and so on.
You’ll be spoiled for choice when choosing a digital product on ClickBank. With the high commission rates, even 3-5 sales a day may mean an extra $1k to $3k in earnings for you.
If that sounds awesome, sign up for a ClickBank account and master affiliate marketing today.