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Ranking Your Own Amazon Products or Reviews for Easy Money
Amazon.com is the largest online retailer in the USA. It is also operational in Canada, Mexico, Australia, a large chunk of Europe, China, Brazil and India. The company was founded as an online book-store just over twenty years ago (1994) but as of 2015, it already had global assets worth 54.1 billion.
This tells us a lot about the income generation potential of the internet. (A wake up call for all you cynics out there that thought – this internet thing is a scam. It is not a real job blah blah blah)
Amazon.com is one of the top 5 most visited websites in the US and among the top 10 most popular in the world. In short, there is no denying that there is a truckload of money to be made on Amazon.
The big question is – HOW?
You have to decide whether you want to be a retailer (own and sell your OWN products) or an affiliate or both. If you already have a website or blog – you should immediately sign up as an Amazon Affiliate. Whether you are selling your own product or promoting somebody else’s, the key to success on Amazon is getting found – You HAVE to rank high (like DeadBeat Super Affiliate teaches). This brings us to the topic of search engine optimization (SEO).
Understand that Google and Amazon are fundamentally different.
Google makes money by selling ads and Amazon makes money by selling actual products. Google is focused towards providing FAST and relevant results so that people will perform many searches and click on ads. Amazon is focused towards providing the best deal – the best product for the best price.
Remember these KEY strategies:
- When optimizing for Google, you prime strategy should be user engagement.
- Google makes money when it delivers informative, engaging results and Amazon makes money when it converts visitors into buyers.
- Google likes attention while Amazon likes customer satisfaction.
- Google is not judgmental – you can be the most obnoxious person on the planet and Google will still send you traffic as long as you’re good at engaging visitors.
- When optimizing for amazon – your objective should be conversion.
- Amazon only cares about whether you deliver what you promise.
- You need to have satisfied customers for Amazon to perceive you as valuable.
- The products you review/sell actually need to be good.
In short – whenever you are optimizing for Google, think EMOTIONAL and for Amazon – think LOGICAL AND METHODICAL.
Google is more like a blank page of paper while amazon is like filling out a form.
Sounds vague yeah?
Well, imagine making a website or even just a webpage. You can express yourself freely. You can structure the information however you want. There are no limitations – the process can be compared to writing a letter, composing a song or drawing a picture. You have total creative freedom.
Amazon, on the other hand, is much more structured and exact – you have to provide all the information exactly according to their specifications as this enables the search engines to do a good job.
SEO on Google has nothing to do with getting people to like you. It has everything to do with getting people to look at you. People may dislike you but as long as they keep looking at you, Google is happy to send you more traffic! On Amazon, you actually need to get people to like you and the only way to deliver this is to sell/recommend high quality products. Your conversion rate matters the most.
People search Google for relevant information. It is Google’s job to make them impulsive and put them in a buying frame of mind. When people are on Amazon, they are already looking to buy – it is up to Amazon to provide them with the best deal – the most relevant product from the most trusted buyer with the best rating and the highest conversion rate. Google wants you to be unique but Amazon wants you to be compelling. Amazon does not care if you are unique or not as long as you are making money for them. Amazon analyses everything (including the position of a visitor’s mouse on the screen) to meet their ultimate objective – maximize conversion rate.
The above information is meant to put you in the proper mindset for Google and Amazon respectively.
If you want to get very specific, you should check out the search algorithms for both and optimize accordingly.
If you want to take your online business to the next step – I HIGHLY recommend you check out Amazing Selling Machine!
They cover a LOT more of what I went into above, and have been responsible for changing the lives of many people forever!