I don’t at all pretend to be an amazing writer, I’m by all means AVERAGE when it comes to my education, yet I make more than pretty much all of my friends – including a Beverly Hills Lawyer who left a powerful firm to start his own business.
I read so many blog posts by so many amazing writers such as Stuart from nichehacks.com or my friend and mentor Anik Singal amongst others and am literally AMAZED by the value they offer and the time and detail they put into each post. Seriously, these guys put 1000’s of words into their post on almost a daily basis and I’m still quite amazed by that. While I’m not an amazing writer like Stuart and others, I do put my heart into what I write and I hope that shines through. So, props to them on that – and motivating ME to try and write more! (It’s funny, Anik gave ME credit for making him pay attention to blogging more and getting organic traffic – you can read that post on his site here)
Anyways, onto my post – I find that no LESS than 1 or 2 times per week somebody from my list emails me and asks for MY affiliate link to a particular product so they can buy something through my link and I make a sale from them…
Why is this? Simple, I build a GENUINE relationship with my list. I take the time to respond to (most) emails and give people actual actionable advice. The funny thing is, when you help people out – they feel like they OWE you something. We feel the need to reciprocate if somebody has helped us or done us a favor. (If you’re interested, this is called the Rule of Reciprocity and you can read more about it at http://psychology.about.com).
There’s also a chapter about it in THIS book which you can find on amazon.com: Influence: The Psychology of Persuasion (Collins Business Essentials). In the book, he discusses the rule of reciprocity with an example of a waitress that started giving a piece of candy with her bill out of her pocket who immediately got a 30% increase in all tips.
I’ve seen people on my own list go from earning $0.00 online to their first $100, even their first $1,000 or $10,000 in many cases and it’s an amazing feeling to have a part in their success like that. People say that “the money is in the list” all the time – but that’s bullshit. If that was the case, you could simply buy a list of 10,000 people or 100,000 people and start raking in the dough. The REAL money is in the RELATIONSHIP you build with your list. Take the time to help them, take the time to get to know them. Not only will you make more sales as a result of that, but you’ll have people on your list that will literally be BEGGING to buy something from your link – or even ask you for YOUR affiliate link when a new product launches that they’re wanting to buy. Making money online really IS simple, yet so many people like to complicate it.
Anyways, to quote Forrest Gump – “That’s all I have to say about that…”
– Jeff Lenney