If you’ve been keeping a blog long enough, it’s likely that you’ve heard the term “guest blogging” thrown around a lot, especially as a way to build your readership. When it’s done properly, writing a guest post for someone else’s blog can help to attract more traffic to your blog, give you a stronger reputation as an expert in the field, and make your blog easier to find with search engines.
All of those benefits sound pretty fantastic, but the main thing to pay attention to is doing it PROPERLY.
The amount of effort you put into each step of the guest posting process directly relates to how much you can expect to gain from it.
Table of Contents
GREAT Discussion Panel Video On Guest Posting
So, you’ve decided you want to start marketing yourself on other blogs. Now what? Before you start writing posts, you need to look for opportunities that will help you accomplish your set goals. Determine what it is you want to gain from guest posting, such as higher traffic, industry authority, or backlinking.
Without defining your goals you have no points of comparison for potential blogs, leaving you at higher risk of doing a lot of work for very little payoff.
Now that you have an idea about what you want to get out of the whole experience, it’s time to search around for places to share your knowledge, content, and stories. Just like when you’re searching for a job, it’s important that you pay attention to who you’re looking at and what they need.
While guest posting gives you a lot of benefits, you can’t focus on yourself. Check out popular blogs in your field with an engaged audience and see what kind of value you can offer to them. No one will be willing to consider your guest posts unless they stand to gain from them as well.
Your best shot at guest posting will probably come from blogs which have a history of accepting other posts, so when you’re narrowing down your possibilities make sure you look for this kind of information.
Doing a quick search for “your niche guest posting” or similar (replacing “your keyword” with a relevant keyword to your industry) will give you a great list to start with, showing blogs that are requesting guest posts, have accepted them in the past, or have given guidelines as to what they will consider and what they won’t.
Here are a few examples of what you can be searching for:
- Niche keyword + write for us
- Niche keyword + guest post
- Keyword + Guest blogger wanted
- Keyword +guest blogging opportunity
- Keyword + guest blogging guidelines
Here’s a quick Google Search – I found pages upon pages of websites open to guest posting – and this works in just about ANY NICHE!
SENDING A PITCH
Just as if you were trying to make someone buy-in to a business idea, you need to pitch your guest post ideas to the blog owners you selected. A few things to consider about idea pitching:
-Make yourself known.
Asking to be a guest poster without the person knowing who you are would be as silly as walking into the nearest radio station and asking to speak to their listeners. Blog owners are usually protective of their readership and the quality of their information, so if you want the best chance of success you should start engaging them before making a pitch.
Connect to them through social media, link back to some of their articles, post in the comment sections of their blog, etc. Do this before you even send your pitch, so they will have some idea of who you actually are. (I do this all the time with John Chow, Neil Patel and others – watch out guys I’m coming!) 🙂
-Know who you’re talking to.
There’s no reason to address your pitch to an anonymous person. Learn the owner’s name from their blog, social media accounts, or elsewhere and use it when you address them in a guest post pitch.
-Don’t go in blind.
Check to see if the blog owner has a list of guidelines for guest posts. They may detail what they want from your pitch. Some people want you to send an outline of your post while others may prefer you to send a few rough ideas for them to choose from. Whatever they ask for, do it. If you don’t, they may not even consider you.
-Offer something useful.
Above all else, remember that guest posting is not for you. While you stand to benefit from it in the big picture, you have to show that you can give them some sort of value as well. Why would anyone allow you to write a post for them if they didn’t think it would help further their own goals as well? Relevant, well written content is a must.
TIPS FOR GUEST POSTING ON HIGH TRAFFIC BLOGS
In order to really get your name out there, you need to find blogs that have a lot of traffic. Not all blogs are equal, so while every post you write will help you in one way or another, writing for more popular and regularly visited blogs comes with more advantages. Here’s a few ideas to help you make use of better opportunities:
-Be a great guest.
Every time you post on someone else’s blog, take the time to promote that post to your readers, respond to comments, and practice other behaviors that will bring attention to their blog. You’ll become a lot more popular with blog owners when you make yourself useful like this, which may earn you a recommendation or an introduction to another blog owner who you can guest for as well.
-Allow guest posts on your blog.
When you were young, you probably were taught about the golden rule of doing to others as you want them to do to you. You will get far more chances to guest when you allow others to post on your blog as well.
-Be a frequent guest poster.
In order to show high traffic blog owners that you are able to give them solid content, followup comments, and awesome promotion, you need to have some other posts for them to see. When they search for your name, they should find posts on numerous other blogs. If you only ever write for your own site, don’t expect high traffic blog owners to be interested in whatever you have to offer.
Guest blogging is a really good way to spread your name around, build a bigger readership, and gain a stronger reputation in your field. If you want to do it right, you have to find popular blogs to post on that will further your purposes. In general, the more traffic that blog has, the more you’ll get out of the experience.
This post is honestly a very high level overview of the process, BUT what i’ve shared above is 100% enough to get you started too.
It’s NOT hard, just make sure you give them the BEST possible content you can. Write it yourself, pay for a GOOD writer, don’t be a cheap ass and you’ll be invited to write more for them!
I REALLY hope you enjoyed this post – let me know if you have any questions!