An auto responder sequence is basically a chain of emails that you send out to prospects and new subscribers containing any information about you, your service or product and related information to help you create a deeper relationship with subscribers.
A killer sequence is an essential component to any business because you can use them to build deeper relationships, promote in your readers the habit of opening your emails and equate emails from you with the notion of rewards in the form of high quality information, promotions and even free stuff.
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Here are the basics on how to write a good auto responder sequence:
Develop your content.
Know what you want to write before you sit down and start writing.
I can not stress this enough, knowledge of your service or product and the information that your customers may want to have are good starting points. If you don’t KNOW your niche well or your target audience, now’s a good time to learn. To start, you could write or email information about anything from single tips to complete How-Tos related to your product or service. Or, you could also give them information directing them to a free download of your product. The bottom line is that your emails should provide something of VALUE to your list, something the your subscribers are looking for or find useful.
For example, if you are a family photographer, create a short How-to guide for shooting kids during a day at the beach.
A graphic designer?
Prepare a free header template for download.
Easy, give people a short guide for building a killer squeeze page, or give them “3 tips on writing a killer email series” sorta like I’m doing with this blog post. 😉
This is also a good time to plan how you are going to space your emails for consistency. For example, you can tailor the delivery of your content to emails sent once or twice a week. Create a schedule of the content that you want to send out and when you plan on sending them to generate an efficient workflow for you.
Start with a good hook.
Like Inbox Blueprint teaches us, you want to make sure you start your emails with catchy headings or enticing subject lines that will spark interest.
You can get creative with your hook by using humor, asking a question, or even announcing a promotion. You can even make your email sound like a news article by delivering a news heading about your particular product or service.
You can also use first names to promote a feeling of familiarity, since most people are likely to open emails from senders who they think they know you. (Again, you’re building a relationship with your list, NOT just spamming them promotion after promotion, day after day.
Get to the point and keep it light and casual.
This is where the content you developed in the first step comes into play. Keep it light and casual.
Your subscribers want to read an email that sounds like you talking to them over a cup of coffee, not some automated email generated by some robot.
It is also important to play with the length. Some emails especially those that contain tips or advise can be long, but mix this up with a shorter letter for the next sequence by writing just one tip or information about a free guide, eBook or any other download that you have prepared for them.
Whether you are offering a service or selling a product, you want a persuasive sequence that moves prospective clients or buyers deeper into buying what you have to offer. An essential part of developing a killer auto responder sequence is knowing what your product is, what you can offer customers and clients that is useful to them, and tying your product seamlessly into your emails in a way that makes customers more interested.
With these tools in hand you can create an effective auto responder sequence that your subscribers will look forward to every week.