Email has stood the test of time since it first came into use. Over the years, email has looked on as other platforms with more exciting features faded away. However, popular belief has it that email no longer works in a world where people can access all the information they want on social media.
Sure, Twitter, Facebook, YouTube and the likes have really changed the way people share information online but that is not to say that email has lost its place.
Affiliates are spoilt for choice when it comes to picking avenues to push their products.
Even so, the numbers show that your email list still takes top spot if we are talking result-based marketing.
The thing is; the typical user on the internet is likely to subscribe to an email list for a product or company they like.
This means that your clients are always waiting for you to give them some valuable information every time they see your email in their inbox. That translates to more and more clicks for your products.
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- 1 Email doesn’t just work; it can Multiply your earnings
Email doesn’t just work; it can Multiply your earnings
Affiliate marketing is about winning over people’s trust so that they can buy the products you present to them. It is personally fulfilling especially when you are influencing conversions. Enjoyable as it is, it could be even more gratifying if you could quadruple your earnings.
Email is one of the most effective methods affiliates can use to raise their earnings by up to 4 (or more) times.
How? You ask.
My Mentor’s Email Marketing Strategies
Affiliate marketing is not about pressurizing the buyer
The credibility of email has severely been tested by all sorts of phishing scams, from casino scams from Italy to ‘monied princes’ from Africa. One would think that nobody trusts email anymore but fortunately, it remains unscathed.
The simplicity and honesty of an email remains, something that social media gave up on long time ago thanks to click bait links.
95% of Americans don’t want to be pressured to buy products. High-pressure sales tactics may be the order of the day in social media where characters come at a premium but you don’t have to use them when it comes to email.
This high percentage of sales-averse individuals is more likely to read their emails than click on a link they came across on Facebook.
In a world where the consumer is constantly bombarded with tons of information, the plain text email works best. Such emails have the element of authenticity which is hard to come by these days. These have a higher chance at conversions.
People still check mail
Email addresses are for keeps. People may have 5 other accounts but that rarely means they shut down the first account.
That’s because email has become ingrained in our daily lives. Did you
know that 91% of people check their mail each day? This means a percentage of your audience as high as this will see what you send to them.
Email has such a high number of total users each day because though we may have a lot of other channels to communicate, we still pass a lot of messages through email.
Work mates would typically have email correspondence rather than send each other Facebook messages. It still functions as an avenue for official communication so it pretty much covers everyone.
You can have different email lists for different niches
This is one of the best things about email marketing. You can give tailored information to people who are interested in the same products. This can increase the effectiveness of your campaign more than you can imagine.
The key is in finding out what your subscribers want
There is no other way to find out what people in your email lists want but to ask them.
This should come right when they opt in to your email list. Find out what you can about their interests to give them useful information;, after all, the pointless emails end up in the spam folder.
There is a chance to build lasting relationships with your email list
It is one of the reasons email will not stop working for affiliates any time soon. Building great relationships with your email list gives you and edge when the time comes for product promotion. Folks value online reviews and are keen to find honest reviews that actually offer information about products.
With email, you can offer valuable information and encourage feedback from your audience. People can get clarifications and any additional information they want which ultimately leads to more sales.
Encouraging conversation and replying openly and honestly to queries lets your audience know that you are a real person. It sends the level of trust skyrocketing and with it , the sales.
Email lists work whether you are focusing on size or value
There are products that just need a large email list to make a substantial bump on the bottom line and others that are the luxury of a select number of people. Either way, an email list has all the necessary components to help you reach out to your target number of customers.
Of all the marketing techniques out there, email emerges top when it comes to ROI. Many surveys have been done to establish which marketing technique is the most effective and respondents are always giving email the thumbs up.
Affiliate marketing is a different ball game today; it is nothing like it used to be 5 years ago but email remains an important tool in the affiliate’s gamut of strategies.
However, you will need the know-how to navigate the choppy waters of email marketing at a time when the hard sale seems to be the popular option. With an authentic approach, your email list can become your biggest channel for product promotion campaigns. The fact that it can integrate with the rest of your marketing approach makes email even more of a requirement.
It is up to you as the affiliate to stay up-to-speed with developments in the use of email for a stronger marketing strategy. New ways of doing things are bound to come with improvements you will benefit from.
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