Writing Subject Lines & Emails that Convert
I’m going to keep this blog post FAIRLY short, but I promise if you read it and implement what I teach you – you WILL see more success with your email marketing campaigns!
The subject line of your email is very important and so it pays to give it the necessary attention to get it right. A poorly constructed subject line could result in your emails being flagged as spam, not opened, or a person unsubscribing. Your email subject line should always be a call to action.
A call to action is the action you want a person to take. It’s more than just encouragement to open the email; it’s about doing something in the email. Let’s have a look at creating email subject lines with a strong call to action.
#1 Make Your Call to Action Compelling
Remember you have only a few seconds to grab your reader’s attention as they skim through their Inbox. Make sure you include any offer in the subject line so readers immediately see what the value of the email will be. If you create a sense of urgency with your compelling offer, you’ll increase the response. You can do this by using brackets in your subject line. For example, “Learn how to Use Email Marketing [Webinar in 5 Days].”
#2 Make Sure You Don’t Look Like Spam
You don’t want your subject line picked up by spam filters or firewall filters, so you need to be cautious when you choose your words for your subject line. Careful using words like offer, free, or act now can be flagged by the spam filters. You should also not use caps or punctuation in the subject line.
#3 Make Your Call to Action Consistent
Before a person opens their email, they see the subject line and a couple of sentences in the preview. Therefore, those first two sentences need to be related to your subject line. They should add to your compelling offer and they should also be action oriented. Create a link in the first couple of sentences, which will take the reader to the website page where you want them to ‘take action.’
#4 Keep Your Subject Line Short
You should try to keep your email subject lines short. Remember you have only 45 characters. If you go over that your reader may not see the entire subject line. You want the most compelling part of your message right at the front of the subject line.
#5 Active Tone
The subject line should speak directly to your recipient and be written in an active tone using an action verb such as sign up, download, or learn how. This is the best way to get your email noticed.
The best way to figure out if your email subject line is effective is to test.
Next up, we’ll look at content.
How to Create New Content for Your Email Campaign
Whether you have ran an email campaign for some time and are running out of ideas or you are new to email campaigns and aren’t sure what type of content to use, you’ll find these ideas offer a great way to expand your reach, keep your current subscribers, along with obtaining new subscribers.
Your goal is to generate leads from your site by offering visitors relevant content. You must always have in your mind the question “What’s in it for me?” That’s what visitors are always asking themselves before signing up for what you have to offer. Your job is to make sure you are offering something that answers that question in a manner that will have your visitor subscribing.
Types of content you can offer are numerous. Let’s have a look at a few great ways to hook your visitor.
- E-book or whitepaper – Create around six blog posts that discuss a similar topic(s) and then combine them to make yourself an e-book or whitepaper. Depending on the length of the blog, you might need more post. Feel it out as you go.
- How to Guides – People want to know how to accomplish all kinds of things. All you need to do is create a simple guide for your visitors that they can download. For example, perhaps you sell an analytics product, and then create a guide on how to effectively use this kind of product.
- Top Industry Trends – This could be the top 5, top 10, etc. whatever you have to work with. Write a quick introduction on these new developments in your industry and write about these developments telling the reader what you think about each of them.
- Create a video of the product – Videos have become very popular and at no time has it been easier for anyone to upload a video and then share it with the customer and prospects. Create a video showing all the features of your product, how to accomplish a specific goal, or whatever else. Then use that video to have them move forward in the sales funnel.
- Checklist – You can create a checklist that is made up of steps that your visitor can use to solve a specific problem. For example, if your visitor is looking to use Facebook pages, you could create a checklist that walks them through the process.
You now have five types of content you can use to engage! Want more? Check out Inbox Blueprint, Coming late April 2016!