I’ve been e-mail marketing for just over 4 years now.
I’ve built up email lists of thousands of people in various niches, and generally know what I’m talking about when it comes to building a high quality list of buyers who LOVE to buy what I’m promoting.
On top of doing my OWN marketing, I’ve been Anik Singal’s head coach for just over 2 years and have worked with thousands of his students.
>>>The #1 Issue NEW students have when building their list?
Recently, somebody asked me what the #1 most common “issue” or problem was with new students that were JUST starting out.
I sat and thought about this for a moment, and then it hit me…
While the students are generally taking action, which is GREAT, they’re a bit un-sure how to build not only a great looking, BUT a high CONVERTING squeeze page (opt-in page).
I hope I won’t get in trouble for this, but here’s one REAL squeeze page that I reviewed for a student just an hour ago:
What do YOU think of this page? Personally, I think it’s…horrible.
His “book” cover on the left is just outlined text with “free” written below it. My eyes don’t know where to focus, it’s a mess with no real direction or “flow” behind it.
(Just to be clear, I did email him my feedback and he was very grateful and is working on a new page now).
This guy’s got an AMAZING offer, and he REALLY knows what he’s talking about (he really IS an amazing Chef) – HOWEVER with a page like this it would be hard to take him seriously and he’s going to find he gets a VERY low subscriber rate.
His copy is good, and I feel that with a different style this page could convert MUCH higher for him. I emailed him back, and suggested he re-do his page completely, with a new look and feel for it.
Having said that, One of the most important elements of a successful email marketing campaign begins with a simple and well-constructed squeeze page.
Essentially, your squeeze page is the ‘entryway ’ into your email list or funnel and if it fails to convert visitors into subscribers, you’re going to find that that you will struggle to build your lists. When in doubt, keep it simple and CLEAN. (Example Below)
You want people who visit your website to be given ONE option only; to subscribe to your newsletter. This means that you need to minimize any external links, and really emphasis your opt-in form.
You’re also going to want to limit the amount of graphics you use on your page. You want your page to load quickly, and too many graphics (as with the above example) can DISTRACT your visitors and take away from your objective; getting them to sign up and join your email list.
In order to create the most effective squeeze page that really ENTICES people to become subscribers and sign up for your list, consider the different types of offers you can present them. When it comes to building your list, the benefits you are giving need to be clear and concise.
Make sure your potential subscribers understand “what’s in it for them”, and what you’re offering will assist them with their issue. (Remember, you want to find a way to solve a problem for them, address an issue, offer a way fo them to save time, money, or even relationships, etc).
When creating the main content for your squeeze page (opt-in page), consider using underlining, highlighting or even different color text in order to draw attention to the areas of your page that you want your visitors to notice and pay attention to.
Smart marketers feature a “bribe” on their squeeze pages that provide a special offer in exchange for a visitor subscribing to their lists.
You could offer:
- Free Report
- Free Ebooks
- Free Designs or Templates
- Free Graphic Packages
- Free Video Guides
- Free Tutorials
- Free Sample Chapter (from a paid product)
- Free e-Courses, Newsletter, Magazine
This is a simple, but very effective method of building your email list. However, you need to keep in mind that whatever you decide to OFFER is directly targeted towards your niche market.
Make sure that your squeeze page looks professional with a clean template and simple layout. If you aren’t familiar with HTML and editing code, you will find it easier to purchase a pre-designed squeeze page template that you can easily edit and customize to suit your needs. Or, if you’re familiar with wordpress you can use some of the various squeeze page plug-ins (mentioned in step 1, bel0w).
In this case, I actually suggested he use THIS GUY on Fiverr, who did a few of MY higher converting squeeze pages for just $5.00. This is an example of a page I HAD built for myself.
I had this same guy do my http://mindexcuse.com/ squeeze page, and well – you can see the difference in quality?
It’s more professional, the call to action is CLEAR, my eyes go STRAIGHT to the “Free Instant Access” button – AND it’s pleasing on the eyes.
In Short, you need to do a few things:
- Get a QUALITY Design. It’s the FIRST thing people see, and even if your copy is NOT amazing – they’ll usually be too blown with the design to care. Here are a few things I usually use:
- Fiverr.com – cheap squeeze pages designed for as little as $5.00, just make sure you read people’s reviews first and look at a few examples they’ve done.
- WP Lead Rocket for WordPress. I use this MYSELF and love it – it’s $39.99 ONE TIME and you can use it on every squeeze page you ever build, ever. Check out a few examples of how they look here
- WP Profit Builder **Recommended** – this is NEW, and in my opinion a VERY good option. It’s also a wordpress plugin, and gives you MANY more design options than Lead Rocket. While I do LOVE Lead Rocket, I do enjoy Profit Builder more now.
- ODesk – want something SUPER custom, oDesk will let you outsource just about ANYTHING. It’s going to cost you a bit more, but you can usually find a pretty good designer on there for $20 or $30 or so.
- Focus on QUALITY Copy. It may seem obvious, but I see people doing this wrong ALL THE TIME. Your words are what are going to sell people on your product or offer.
- Telling people “Secrets to Losing Weight” is NOT going to convert that well as that doesn’t entice them at all, and it’s something they can find online.
- On the OTHER hand “How I lost 14 Lbs in 14 Days” – or “3 so called “HEALTHY” foods that you should avoid if you’re dieting” are going to convert A-LOT better because they make the benefits clear. Be CLEAR on your offer and give people a BENEFIT tell them what they’re going to be learning, and make it sound as easy as possible. If you want some GREAT ideas for headlines and subject lines that work, head over to magazines.com and look at some of the magazine covers. Do a search for magazines in your niche, and pay attention to the headlines that stand out. The people that write these get paid BIG BUCKS to do so, as they’re what get the magazines picked up off of the newsstand, and hopefully purchased as well.
- Make your FREE OFFER Irresistible. – Have your free offer written/put together AFTER you come up with a killer headline idea. Nobody is going to sign up for a free report telling them “how to lose weight”. That’s boring, it’s bland, and it’s something they could easily find online. Put your squeeze page together FIRST, then have your report written around it. I use two places for my content:
- iWriter.com – I’ve been using this website now for a few years and absolutely love it. You don’t have to pay until you’re happy with the work you get. Make sure you AVOID getting 3 star articles written as they’ll usually be crap. Stick to 4 star writers or above, and get about 200o or 3000 words written for your free report.
- ODesk -again, I occasionally use oDesk as well if I want one person to write 5 or even 10 emails for me at once (for an email series). You get to talk to the people BEFORE you hire them, and read plenty of examples of their previous work beforehand as well.
Don’t be lazy – seriously. Take the time to get a PROPER Squeeze Page put together (or do it yourself), and don’t settle for something that won’t “wow” your prospects as soon as they see it. You’ve got about a HALF SECOND to make a good impression, in that half second people decide if they like what they see or if they don’t, so make sure your first impression is a good one.
I’m not going to go into TOO much more detail on this now as I’m a bit short on time today, but if you’d like MORE examples in the future – leave a comment below and let me know!
By the way, can you do ME a favor? If you LIKED this post, please share it on facebook, twitter and Google + as well?
Thanks a ton 🙂