Why you should NEVER Buy a Solo Ad…

Why you should NEVER Buy a Solo Ad

Solo ads can be a huge waste of money, BUT they can also be a GREAT way to get traffic IF you’re careful about who you buy from.

To play it safe, if you ARE going to buy a solo ad – make sure you’re buying from somebody that has an actual list in that niche – not just a “churn and burn” solo ad seller.

Usually, they’ll be sending out a lot more emails than your average person and their list will be exposed (potentially) to the same affiliate offers more frequently.

Why Solo Ads Suck

A GREAT way to find some of these people is Clickonomy – it’s a Solo Ad website by Anik Singal and has a nice selection of solo ads by different sellers across a plethora of niches! (Yes, I said Plethora).

Try to find NEW sellers on there, or sellers without feedback.  They’re usually going to over deliver, and chances are they haven’t sent out a ton of solos yet.  Contact them (before you order) and ask if they feel your offer would be a good fit with their list.

If they DON’T respond – then it’s probably best to move on.

So what should you do instead of Solo Ads?

Easy, buy them from people that DON’T sell them for a living!

So many people complain that they’re not able to find solo ad sellers in specific niches.  In fact it’s well known that MOST solo ad sellers just operate in the IM/MMO and PD Niches – so finding one for weight loss or dating might be a bit more difficult.

There are PLENTY of untapped solo ad resources in just about EVERY niche – you just have to know where to look 🙂

Here’s my go to list of resources for this:

1.) Clickbank Product Owners

Check this out – somebody with a brand new product in the clickbank (or other) marketplace has a brand new BUYERS LIST.  Their buyers are probably still VERY excited about the product they purchased, and probably open every email the creator sends without giving it a second thought.

Know what you get? A highly engaged email list that fully trusts the product owner so they’ll more likely listen to them when they recommend your offer.

(Check out Clickbank University 2.0 for CB training)

2.) Forum Owners and Blog Owners:

There are THOUSANDS of blogs & forums on the web and many of them get pretty popular.  Believe it or not, many of them have NO idea how to properly monetize them.

Trust me, I know from experience but there are TONS of hobby bloggers and forum owners that would have a cow if you offered them $50 or $100 to email their 75,000 subscribers or fans.  A good majority of these blogs and forums know nothing past Google Adsense (which YOU can also learn in 7 Figure Cycle), so you’ll be a gift from above to them!

Trust me on this, take some time and gather a list.  Send them some emails and see what kinds of responses you get!


3.) Popular Facebook and Twitter Pages

Self explanatory I hope 🙂

NOW – get out there and start building your list!


P.S. Want some REALLY in-depth training on list building? Check out Build my List.  For MORE advanced training, you can’t go wrong with List Academy by Anik Singal.

Jeff Lenney

My Name is Jeff Lenney. I'm an Affiliate Marketer, and Search Engine Optimization Expert.

  • Mark says:

    Hey Jeff, great stuff. I love the idea of offering cash to blog owners for a list of their subscribers. I’m new to email marketing in the Health & Wellness niche, and really wanna try reaching out to a few of the larger blogs to purchase subscribers. Any tips with respect to wording my email when making this request? Have you had any success in the past, and if so, how did you “butter them up”? Thanks!!

    • Jeff Lenney says:

      Hi Mark,

      I’m a bit confused, you want to just buy people’s entire lists FROM them, or have them mail their list FOR you (like a solo ad).


      • Mark says:

        My apologies Jeff, I must have misread the part “… there are TONS of hobby bloggers and forum owners that would have a cow if you offered them $50 or $100 to email their 75,000 subscribers or fans”. I read it as “… to email [me] their 75,000 subscribers”. But the more I think about it, I’m sure there are blog/forum owners out there who may be more than happy to sell their lists for the right price, no? Hmmm…

        • Jeff Lenney says:

          Hi Mark

          That’s illegal for them to do, and illegal for YOU to email them without their permission.

          Bad idea both ways


          • Mark says:

            Yeah, I was kidding Jeff, I’m not that unethical.

          • Jeff Lenney says:

            Reading your post Mark, it’s hard to say…just sayin 😉

            Anyways, hope i was able to help ya out? LOL


  • Dan Delaney says:

    Hey Jeff,

    Good article as always.


  • linda says:

    Hi jeff

    You mention the um/mmo and pd niches.

    what are these?

    Thanks linda

  • inga says:

    Hi Jeff. I really enjoy your website. You are such a great guy!! Just learning about these solo ads and wondering why wouldn’t the solo sellers respond? Just hoping to avoid that in the future.

    Thanks from Inga

    • Jeff Lenney says:

      Hi Inga

      Thanks for your kind words! As for why they may not respond? I have no idea – too busy, they don’t need any new business, your guess is as good as mine – sorry 🙂

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