The Ask Method Masterclass Review
Hey Folks, Jeff Lenney here and THANK YOU for stopping by to check out my review of the ASK Method Masterclass, by Ryan Levesque.
For those who don't know me, it's important to know that I never review a product unless I get it first, go through it, and make sure it more-or-less delivers on what it promises. That was certainly the case with The ASK Method so let's get to the reason you're here!
Table of Contents
What is The ASK Method Masterclass?
I got it, so I can show you! 🙂
What is it?
Simply put — the training teaches you to find out exactly what your customers want, and figure out the best way to give it to them.
The Ask Method is a marketing methodology to better understand your market at a really deep level, to know their pain ,their needs, their wants, their desires etc.
It's a bit more than just asking "hey target market, what do you want?" - but rather, It teaches you to ask the right questions in the right way to find out what people want. Based on their answers, you're able to segment your prospect list and offer them exactly what they want.
And to understand the different types of "buckets" that exist in your market so that you can tailor your messaging and even the products you sell to each of those different buckets (or groups of people/segments in your market).
It's a bit more complex than simply asking your market what they want, but it's how to ask the right questions, in the right way at the right time.
Who is it for?
The Ask Method is for 5 different groups of people, but really - at the end of the day the reason is to better sell, and better serve your audience by better understanding their needs, wants and desires.
The Ask Method is perfect for you if you're in one of the following 5 buckets (see, there's that term again!):
1. If you're just getting started - if you don't even know what market you're going into and trying to figure out which market to persue, the ask method can help you identify the demand that exist in these different markets, so you can make a choice with confidence and clarity.
2. If you already have a business but don't have an email list right now, the ask method can help you grow your email list quickly to grow your audience and business.
3. It's also something you can implement in your business if you server a small # of clients in a deep way and want more leads (consultants, coaches, etc).
4. If you have an established business and you already sell to hundreds if not thousands of customers, it can help you scale further by asking questions when soembody lands on your website, then tailoring your messaging (the emails, the sales letter, etc) to meet each individual bucket, the ask method can help you scale further.
5. If you do marketing for other people - agency, consultant, freelancer etc - this is something you can implement for your clients and there's a TON of demand by business owners that have more money than time to invest in the process, and would rather pay somebody to do it for them.
Inside the Members Area
The Ask Method Members area consists of 3 Main Modules:
1.) Discover & Create Your Deep Dive Survey
This section contains 3 main lessons, as well as some bonus training.
Lesson 1 - Create Your Deep Dive Survey
This lesson contains 9 individual training sections totaling just under 3 hours of video training. In this lesson, you learn that YOU can become the solution your ideal customers have been looking for in every way - from the products you create to the things you say in your marketing.
You do this using a process known as your Deep Dive Survey. In this Lesson, you will get an understanding of what the Deep Dive Survey is, how it works and how to create your own.
Lesson 2 - Get People To Answer Your Questions
This 90 minute lesson is broken down into 7 individual sessions, and helps you further understand what to do ONCE you have your deep dive survey.
That said - Once you have your Deep Dive Survey, you need to know how to find the right people to answer your questions… and how to ask them!
In this Lesson, Ryan shares how you can do this (whether you have an email list or not) using either the Classic or Lean Approach. And you will finish this Lesson with a Getting Responses Master Plan.
Lesson 3 - Analyze Your Responses
Lesson 3 comes in just over 1 1/2 hours of training, and is broken down into 8 unique sessions.
This is where your market really comes to life! In this Lesson I’ll take you through the first level of analysis which involves organizing your data.
Inside your Deep Dive Survey responses you will find the nuggets of insight that could change EVERYTHING for you… like it did for Ryan when he first developed the ASK Method in his Orchid Care business and we went from zero to $25,000 a MONTH within just 18 months.
Bonus Training - How to Conduct a Phone Interview
In this Lesson, Ryan will help you with one of the most valuable, but often overlooked or underutilized, aspects of the ASK Method - the Phone Interview Follow Up Process.
This is when you reach out to people who have completed your Deep Dive Survey and, in the Contact Information Question, agreed to provide you their phone number.
Like the first, This section contains 3 main lessons, as well as some bonus training.
Lesson 1 - Create Your Buckets
This lesson is broken down into 9 sessions, at just under 2 1/2 hours of training. In it, you'll learn how and why creating your buckets is an incredibly important step in the ASK Method.
When you can organize the people in your market into a small number of highly relevant buckets, you can suddenly speak to each persons specific situation.
In this Lesson, you will learn how to bucket your market, what are the ideal number of buckets that you want to have, what are the different ways that you can bucket and what makes the most sense for your business.
Lesson 2 - Create Your Segmentation Questions
At only 1 1/2 hours of training, split up into 6 sections, this training gets you started immediately.
Now that you know what your buckets are, you’re ready to build your Segmentation Funnel!
Your first step is to create the questions that form the basis of your funnel and help you diagnose which bucket someone belongs to. In this Lesson you will learn how to use the Segmentation Question Compass to guide you through this process and create YOUR Segmentation Funnel Questions.
Lesson 3 - Create Your Pages
9 Sessions and almost 3 hours of training, this lesson explains that once your segmentation questions are defined, there is one more step in the Segmentation Funnel process and that is to create your pages.
In addition to your Question Pages, there are also three other essential pages you need to know how to build in order to get people opting in and buying from you. In this Lesson you will learn what those pages are and how to create them!
At 45 minutes, this bonus training is short but packs a powerful punch.
In it, Ryan explains how 'Advanced Segmentation Logic' enables you to provide even more tailored communication to the people in your market, both as they make their way through your Segmentation Funnel and afterwards, as you continue to market to them.
These are the processes you’ve likely seen in some of the more popular quizzes, diagnostics and assessments doing well in the market right now and I am going to take you behind the scenes so you can see the exact logic that is being used to achieve those kinds of results.
In this Module it’s all about “Lift Off”! Because you are about to learn how to develop your Traffic, Optimization and Scale strategies to LAUNCH your Segmentation Funnel... so you can grow your list, your customers and your sales!
These are the principles that enabled Ryan to enter dozens of markets and repeatedly scale businesses from scratch to multiple millions, generating over 100,000 leads per day.
As with the first 2 sections, this section contains 3 main lessons, as well as some additional bonus training.
Lesson 1 - Traffic
There’s a lot of “common knowledge” about the nitty gritty of Traffic generation, but what this Lesson does is share with you the “uncommon knowledge”.
The REAL strategies and mindsets that give you the inside story on what Ryan personally did to go from a total novice who knew nothing about traffic and Internet Marketing, to driving hundreds of thousands of leads a month through dozens of funnels in dozens of markets, generating millions of dollars.
This lesson is broken down into 5 bite-site chunks, coming in at just over an hour of epic video training!
Lesson 2 - Optimization
With 7 Sessions and just under 2 hours of training, you'll discover how to create continuous improvement in the performance of your Segmentation Funnel, by adopting an optimization mindset inspired by Kaizen (a concept adopted from the Japanese auto manufacturing industry).
Plus, you'll also learn WHAT to focus on and WHEN as you optimize your traffic and and we look at specific optimization strategies for all the pages and questions in your Segmentation Funnel.
Lesson 3 - Scale
Your Segmentation Funnel is an exciting tool because it is SO easy to scale.
Throughout this Module you've heard Ryan say that Traffic + Optimization = Scale. In this Lesson you will get the final piece in this equation as you discover the mindsets and strategies Ryan used to scale multiple businesses from scratch, including Funnel Stacking, Traffic Expansion and the 3R’s. It's 4 sessions, and about 62 minutes of training.
In this Bonus Lesson (3 sessions and an hour of training) you’ll gain behind the scenes access to the more advanced ASK Method implementation strategies incorporating quizzes and assessments. These are the same strategies many of Ryan's most successful students have emulated.
My Ask Method Masterclass Review & Final Verdict
Coming soon! 🙂