Everything you learned about search intent is outdated. Not “needs updating.” Not “could use ...
In May 2023, Google announced Search Generative Experience (SGE) with massive fanfare. Sundar Pichai ...
Topical Authority is Dead. Welcome to Relational Authority. Here’s what every SEO consultant told ...
Local SEO is Dead. It’s Now 5 Different Games You Have to Win. Here’s ...
In November 2018, I was brought in to fix SEO for Timothy Sykes, a ...
Getting Cited in GPT-5 is Table Stakes. Getting Trained Into GPT-6 is the Real ...
Why Your Backlinks Aren’t Working (And How Entity SEO Fixes It) I’m going to ...
The “Search Everywhere” Doctrine: Why Google Is Just One of 5 Search Engines I’m ...
Let me tell you something that’s going to piss off traditional SEOs. Ranking #1 ...
Let me tell you something that’s going to piss off a lot of SEOs. ...