Schema markup tells Google exactly what your content is about. For real estate sites, it helps Google understand you’re a legitimate business with a real location, and what properties you’re listing.
The problem? Adding schema to your website looks technical and scary. One typo breaks everything. Most agents skip it.
This tool fixes that. Fill out a form, copy the code, paste it on your site. Takes 60 seconds.
Free Real Estate Schema Generator
Generate valid JSON-LD schema markup in 60 seconds
No coding required • Built-in validation • One-click copy
LocalBusiness Schema Generator
Use this for your homepage, about page, or contact page to establish your business entity in Google's Knowledge Graph.
✓ Schema Generated! What's Next?
- Click the "Copy to Clipboard" button above
- Paste the code in the <head> section of your HTML, or use a plugin like Yoast SEO or RankMath
- Validate your schema: Google Rich Results Test
- Learn how to implement it properly: Complete Schema Implementation Guide
- Get the full SEO strategy: Real Estate SEO Guide
When to Use LocalBusiness Schema
Think of LocalBusiness schema as your digital business card for Google.
Put it on your homepage. Put it on your about page. Put it on your contact page. Anywhere that’s about YOUR business rather than a specific property.
What it does is establish that you exist. You’re not some sketchy operation running out of a PO box. You have a real office, a real phone number, actual geographic coordinates.
Google uses all this to figure out when to show you in local searches. Someone types “real estate agent near me” in Irvine, and if you’ve got LocalBusiness schema set up correctly with your Irvine office address, you’re way more likely to show up.
This schema can also help you appear in Google’s local business panels – the box that shows up on the right side of search results with your hours, phone number, and reviews.
When to Use RealEstateListing Schema
Every single property listing page should have this schema.
Here’s the reality: Google doesn’t show fancy rich snippets for real estate listings the way they do for recipes or products. You won’t get star ratings or price badges showing up in search results.
What it DOES do is help Google understand what’s on your page. When someone searches “3 bedroom house Newport Beach” and your page has proper schema, Google knows exactly what you’re offering – the price, beds, baths, location. That understanding helps with rankings and relevance.
Think of it as giving Google a structured cheat sheet about your listing instead of making Google parse through paragraphs of text to figure it out.
It’s also future-proofing. Google could add rich result support for real estate later. And other systems – voice assistants, AI search tools, other search engines – might use this data in ways Google doesn’t.
How to Use the Schema Generator
Alright, using the tool. It’s not complicated.
Click the tab for whichever schema type you need. LocalBusiness for business pages, RealEstateListing for property pages. The form changes depending which one you pick.
Fill out all the fields marked with red asterisks. Those are required. For phone numbers, use the +1-XXX-XXX-XXXX format. For latitude and longitude, just right-click anywhere in Google Maps and the coordinates pop up at the top of the menu.
Important thing about the RealEstateListing form: when you enter the price, use numbers only. No commas, no dollar signs. So type “2950000” not “$2,950,000.” Otherwise it breaks.
Once you’ve filled everything out, hit the generate button. The tool spits out your schema code in a box below the form.
Click “Copy to Clipboard” and the code is copied. Now you need to paste it somewhere on your website.
Where to put the code:
If you’re using Yoast SEO or Rank Math, both have schema sections where you can paste custom code. That’s probably the easiest option.
If not, you need to add it to the <head> section of your page. Most WordPress themes have a spot in the settings for adding custom header code. Or use a plugin like “Insert Headers and Footers.”
The code needs to be in the HTML somewhere between the <head> tags and before the closing </body> tag. Anywhere in that range works, but header is cleaner.
How to Validate Your Schema
After you add the schema, test it to make sure it’s formatted correctly.
For RealEstateListing schema, use Google’s Schema Markup Validator: https://validator.schema.org/
Paste your URL or the code directly, and it’ll tell you if the schema is valid. This validator checks that your code follows Schema.org standards.
For LocalBusiness schema, you can also use Google’s Rich Results Test: https://search.google.com/test/rich-results
This will tell you if your business schema qualifies for enhanced search features like the local business panel.
Green checkmarks or “Valid” messages = you’re good. Error messages = go back and check that you copied the entire code and didn’t miss anything. Usually it’s something dumb like a missing bracket or you entered the price with commas when I specifically said not to do that.
If it validates, you’re done. Google will start reading your schema within a few days.
Common Ways People Break This
Look, the tool does most of the work for you, but people still find ways to screw it up. Here’s what I see most often:
- Skipping required fields. If it has a red asterisk, you need to fill it out. All of them. I’m not making you fill out extra fields for fun.
- Price formatting. I mentioned this already but apparently it needs to be said twice: numbers only when you enter the price. “2950000” works. “$2,950,000” breaks everything. Don’t use commas. Don’t use dollar signs. Just the numbers.
- Wrong coordinates. Latitude and longitude need to be actual decimal numbers. If you’re typing in “123 Main St” you’re doing it wrong. Right-click the location in Google Maps, the coordinates show up at the top, click to copy them. That’s it.
- Schema on wrong pages. Don’t put property listing schema on your homepage. Don’t put business schema on listing pages. Wrong schema type = Google ignores it.
- Not copying the whole thing. When you click “Copy to Clipboard” it copies everything including the
<script>tags at the beginning and end. If you manually highlight and copy instead, you might miss a character. Just use the button.
Why This Actually Matters
Schema is one piece of SEO. It’s not going to magically rank you #1 for “homes for sale” in your market. But it’s a piece that most agents completely ignore, which means doing it gives you an edge.
When you give Google structured data, Google understands your content better. Better understanding = better chance of showing up for relevant searches. It helps Google categorize your pages correctly and match them to relevant queries.
LocalBusiness schema in particular can help you show up in local search results and the local business panel. That’s valuable real estate (pun intended) in search results.
Schema is low-hanging fruit. It takes an hour to implement across your whole site and then you’re done. Compare that to content marketing or link building which take months of consistent work.
If you want step-by-step instructions on implementing schema across your entire real estate website, check out my complete schema markup guide.
On another note, if you want to go deeper on real estate SEO beyond just schema – keyword research, content strategy, technical optimization, the whole thing – I wrote a complete guide to real estate SEO that covers everything.
What to Do After Adding Schema
Don’t just add schema and forget about it.
Check Google Search Console after a week or two. Go to the Enhancements section and look for structured data errors. If you see any, fix them.
When you update your business info – new phone number, moved offices, whatever – update your schema too. Outdated schema is worse than no schema because you’re literally feeding Google wrong information.
Add schema to all your listings, not just your featured ones. Every property page should have RealEstateListing schema. The more structured data Google has about your inventory, the better.
Test your pages every few months using the Schema.org validator. Sometimes WordPress updates or plugin conflicts break schema. Better to catch it early than find out six months later that none of your schema has been working.
Get Started Now
The tool’s free. No signup, no email, no catch.
Scroll back up, fill out the form, copy the code, paste it on your site. Takes about 60 seconds to generate, maybe 5 minutes to implement.
Most real estate agents won’t bother. Which means if you do it, you’ve got an advantage.
Stop leaving clicks on the table.
