Hey there! I’m Jeff Lenney. I’m the founder of JLenney Marketing, LLC and a battle-hardened SEO strategist based in Orange County, CA. I help elite real estate professionals and established brands cut through the digital noise and dominate their markets in search.
The Short Version: I Build Systems That Rank
I am not a real estate agent. I am the guy the agents call when they are tired of renting leads from Zillow.
I’ve spent 15+ years in the SEO trenches, generating millions of dollars in organic revenue across the most competitive verticals online. While I launched JLenney Marketing, LLC back in 2016, I have spent the last several years refocusing my proprietary 6-Month Real Estate Dominance Framework specifically for Real Estate SEO and Luxury Real Estate SEO.
My specialty? Creating owned media assets through a Zero Black Box approach. I don’t just “do SEO”; I build the digital infrastructure that allows high-volume businesses to own their local market and stop relying on third-party platforms for survival.
15 Years in the Trenches: The Evolution
Anyone can hire someone to write an SEO guide today. AI can generate that in minutes. What AI can’t fake is surviving 15 years of Google algorithm updates that destroyed competitors.
Here’s the proof:
| Year | Milestone | Impact |
|---|---|---|
| 2011 | Started in SEO | When “content marketing” still meant article spinning. Learned quality beats quantity the hard way. |
| 2012-2015 | Head Coach for Anik Singal | Led SEO strategy for one of digital marketing’s biggest names. Scaled from startup traffic to enterprise-level organic visibility. |
| 2016 | Launched JLenney Marketing, LLC | Formalized my consulting practice and served as a featured expert on Inbound.org during Google’s Mobilegeddon shift. |
| 2018-2019 | Penny Stocks Victory | Ranked #3 in Google for “Penny Stocks” against Investopedia and Motley Fool. Beat 100+ person teams with strategic content architecture. |
| 2018-2021 | Financial Publishing Giants | SEO strategy for Timothy Sykes, Agora Financial, and Investor Place. Developed “Revenue, Not Reports” philosophy in high-stakes verticals. |
| 2023 | Helpful Content Update | Maintained rankings through E-E-A-T optimization when affiliate sites tanked. The year “SEO content” became “expert content.” |
| May 2025+ | The Real Estate Pivot | Began applying a decade of JLenney Marketing, LLC systems exclusively to luxury real estate. Established market authority for $20M+ volume & luxury real estate agents. |
The Bottom Line: I’ve survived every major algorithm shift for 15 years. Penguin, Panda, Mobilegeddon, and the Helpful Content Update. The systems I run at JLenney Marketing, LLC aren’t trends—they’re battle-tested frameworks that have been evolving for over a decade.
What The Industry Says
- “Buyers now find us during their research phase, 6-8 months before they’re ready to buy. We’re top of mind when they’re ready to hire an agent.” – Private Luxury Realtor, Newport Coast
- “Jeff has always been one of the BEST at generating FREE traffic using SEO! I’ve been running to him for help for years now.” – Anik Singal (Founder, Lurn, Inc)
Who I Work With
I am selective about clients because I operate a boutique, high-touch consultancy. If you are looking for cheap blog posts or spammy backlinks, we are not a fit.
However, if you are running a serious operation—whether that’s a luxury brokerage, a high-end e-commerce brand, or a competitive service business—and you need a strategic partner to help you own your search traffic… Let’s talk.
The Personal Stuff
Husband, dad to two amazing kids, and a proud Anaheim Hills local. I still geek out over competitive analysis, and yes, I’m probably the only consultant who preps strategy decks while standing in line at Disneyland.
Ready to Stop Renting Your Traffic?
If you are past the “I need traffic” stage and ready for “I need a sustainable system that drives revenue,” reach out here. Fair warning: I’m direct, I don’t sugarcoat, and I expect my clients to actually implement. But if you’re serious about winning in search, we’ll get along just fine.
