ChatGPT can be used in thousands of different ways and you’re only limited by your imagination here. If we were to cover all the different applications, this article would be longer than War and Peace.
So, we’ll just look at 11 ways online marketers can use this formidable tool in their business. In the interests of brevity, we’ll cover each method without going into too much detail.
How To Use ChatGPT in Your Online Business
Once you know what you can do with ChatGPT, it’s just a matter of using the right prompts to get what you need. Let’s begin…
1. Fiction writing
ChatGPT can create story ideas, plot outlines, and even dialogue for you. If you’re a fiction writer, you can use it to give you a rough outline for a story… and even ask it for twists, red herrings, and foreshadowing.
Writing your novel becomes a lot easier when you don’t have to start from scratch with a blank slate.
Example Use: Generate a story idea for a mystery novel.
Prompt: “ChatGPT, I need a unique and intriguing story idea for a mystery novel set in a small town. Can you provide me with a compelling concept?”
2. Email marketing
ChatGPT can be used to generate subject lines, welcome emails, and email sequences for you.
You can ask it to write your emails in a conversational tone and to include a call-to-action in your emails. Then you just need to tweak the emails, add your links and send them out.
Example Use: Create a welcome email for a new subscriber.
Prompt: “ChatGPT, help me craft a warm and engaging welcome email to greet new subscribers to my newsletter. Please make it conversational and encourage them to explore my content.”
3. Legal pages
4. Product reviews
ChatGPT can create very convincing product reviews for you. If it’s a popular product, you could ask it to list out the pros and cons of the product or compare it with a competitor’s product. Depending on the product you’re promoting, you could ask ChatGPT to write the review in a way that’s slanted favorably towards your product.
Example Use: Write a product review comparing two smartphones.
Prompt: “ChatGPT, can you help me write a persuasive product review comparing the latest model of smartphone X with smartphone Y? Please highlight the strengths and weaknesses of each device.”
Note: Since Browse mode is now off (as of the time I’m posting this), I used a chat GPT Plugin to get the most up-to-date information for this review!
5. Landing pages
ChatGPT can be used to create headlines, bullet points, and CTAs for your landing pages. It could even write a concise description for your lead magnet. You’d be surprised to discover that ChatGPT will even generate testimonials for you. While there’s an ethical issue at play here, it just shows how versatile this tool is.
Example Use: Craft compelling headlines and bullet points for a landing page promoting an online course.
Prompt: “ChatGPT, I’m creating a landing page for my online course on photography. Can you generate attention-grabbing headlines and persuasive bullet points to highlight the course’s key benefits?”
6. Sales copy
If it can create landing page copy, you can bet it creates awesome sales copy too. You’d be stunned to see that this tool can create copy that’s better than most B and C-list copywriters. While the tool can’t compare with the top copywriters, for the most part, ChatGPT can create very convincing copy for you that still gets the job done. It’ll help if you have some understanding of sales copy formats and the different components that go into a sales page.
Example Use: Write compelling sales copy for a digital marketing course.
Prompt: “ChatGPT, I’m launching a digital marketing course and need persuasive sales copy for the sales page. Can you help me create engaging copy that highlights the course’s value and encourages visitors to enroll?”
ChatGPT can be used to create product descriptions, onboarding emails, cart abandonment emails, and so on. If you’re selling on Etsy, you could even ask it to come up with product ideas/designs for you. It’ll even give you a list of cool quotes that you can use on your print-on-demand (POD) products.
Example Use: Generate product descriptions for a jewelry collection.
Prompt: “ChatGPT, I’m launching a new jewelry collection and need captivating product descriptions for each piece. Can you provide unique descriptions that highlight the materials, craftsmanship, and style of each item?”
8. Social media marketing
Forget all the social media templates and calendars sold by marketers. ChatGPT is all you need. It’ll not only create a social media calendar for you… but also write tweets, create engagement posts, give you Pinterest pin ideas, and much more. You’ll never run short of ideas to keep your Facebook groups and other social media properties fun and highly engaged.
Example Use: Generate engaging social media posts for a fitness brand.
Prompt: “ChatGPT, I need creative social media post ideas for my fitness brand. Can you help me come up with engaging posts that motivate and inspire my audience to lead a healthy lifestyle?”
9. Sequences for Chatbots
If you’re using a tool like ManyChat or ChatFuel, you could use ChatGPT to create sequences for you based on frequently asked questions. You can easily add these in your chatbot and not have to think too hard about creating concise answers.
Example Use: Create a sequence for a customer support chatbot.
Prompt: “ChatGPT, I want to set up a chatbot for customer support. Can you help me create a sequence that provides helpful responses to common customer inquiries and guides them through the support process?”
10. Content creation
It would be remiss not to mention the most common use when it comes to ChatGPT, and that is… drumroll please… content creation. Yes, ChatGPT excels here. It’ll create outlines, do research, and even write entire articles, books, poems and much more. It’ll be tempting to just copy and paste the content… but it’s in your best interest to avoid doing this. Rework the content and make it yours. Add your humor, voice, and flavor into the content so it’s engaging. ChatGPT can do 40% of the work… and by doing your part (60%) you’ll have stellar content that your audience loves.
Example Use: Generate an outline for a blog post on gardening tips.
Prompt: “ChatGPT, I’m writing a blog post on gardening tips for beginners. Can you help me create a comprehensive outline that covers the essential topics to include, such as soil preparation, plant selection, and watering techniques?”
ChatGPT can be used to correct your grammar, punctuation, and other writing errors. This is great for checking your emails before they go out. You know what they say, “You always notice the typos after you hit the send button.” ChatGPT will eliminate most or all of your errors if you ask it to.
Example Use: Proofread a marketing campaign email.
Prompt: “ChatGPT, I want to ensure my marketing campaign email is error-free. Can you help me proofread it for grammar, punctuation, and spelling mistakes?”
The 11 tips above are just scratching the surface of what this text-generating behemoth is capable of.
There are so many more things you can do with it from creating video scripts to writing code and even coming up with domain names.
So, use your imagination and discover ways you can use ChatGPT not only to streamline your online business processes but also directly or indirectly help you profit online.
The possibilities are endless.