Product Launch Formula Review (2019) & Bonus

Thanks for stopping by to check out my Product Launch Formula Review

For those that dont know me, It’s important to know one thing: I NEVER review a product unless I actually get it, take the time to go through it, and make sure it works and delivers on what it promises.

What IS PLF 2019 all about?

Well Internet Friend – I’m glad you asked, I got it so I can show you! 🙂

Product Launch Formula Review & Bonus

>> Get Started Now

PLF 2019 is a COMPLETE A-Z Training Course guiding both Internet Marketing Newbies AND Seasoned Marketers to having their first (or multiple) online product launches in just about ANY niche.

Think of your journey through PLF like a baby taking small steps.

Sometimes they fall down, but they get right back up and keep walking. If
you get just 20% of PLF right, you can still win.

Before I “cut to the chase” – I want to share something with you:

The ONLY reason you see Big Guru Product Launches week after week is – they work!

That’s why everyone keeps using them – they keep working. In nearly every market you can think of. 🙂

If you’re going to get into Product Launches, why not learn from from Jeff Walker, as even has dubbed (appropriately) the 400 Million Dollar Man.

Product Launch Formula, Jeff Walker Featured in Forbes Magazine

PLF 2019 Student Success Example

Earlier today, I heard about a Product Launch Formula owner that purchase PLF just 5 months ago (in April, I believe).

When she purchased it, she had:

She was able to:

  • Launch a product in CALLIGRAPHY
  • Generate OVER $230,000 in SALES for her first Product Launch!
  • Yes – I said calligraphy LOL

Now ask yourself – can YOU do this? You sure as hell can – but you need the right training and mentor!

Now – having said that – let me get to the reason you’re here:

Here’s a BRIEF Overview of what’s in the course:

An Invitation to Product Lauch Formula Live – do NOT miss this!

Find out FIRST HAND why Multi-Million-Dollar PLF Owners RETURN to PLF Live every single year!

Jeff’s events are always super high-value and high-impact — he’s never charged less than $5,000.00 to $25,000.00 for them… and the people have always left those events thinking they got 10x the cost.

However, PLF Live is even MORE exclusive… because you CAN’T BUY A TICKET. The only way to get in is if you’re a PLF Owner… and even then, you’re not guaranteed a spot until you register (they simply don’t have enough space to fit everyone and there’s a ton of PLF Owners who make a pilgrimage to Arizona every single year).

And it’s NOT just PLF Owners at the event… you’ll also be rubbing shoulders with some of the absolute elite of the PLF & IM world.

Product Launch Formula Core Training

In this section of Product Launch Formula, you get the Introduction to Product Launch Formula, the PLF Roadmap where you learn how the course is laid out, what you’re going to learn and when you’re going to learn it!

You also get a TON of Downloadable Resources like the videos, executive summaries, transcripts, and MP3’s for all the lessons in PLF Core.

The Product Launch Formula Training Modules

  • Module 1
    • This first module is all about the core strategies and tactics of Product Launch Formula. Even if you got nothing else from this course, you could still build a thriving business just with what you’ll learn here about how to build powerful relationships with your prospects and clients.
  • Module 2
    • In Module 2, you get 15 training sections that let you take the work from Module 1 and begin to develop your Launch Theme and Launch Story.
  • Module 3
    • In this 12 part module, you’ll learn about two VERY important types of launches; the Seed Launch and Quick launch.
  • Module 4
    • This 19 PART module goes heavily into The Internal Launch – this is the classic sideways sales letter style launch that’s specifically to your list.
  • Module 5
    • This module is all about you creating killer prelaunch content that will set you up for an amazing launch. In this module, Jeff is going to take you step-by-step through actual prelaunch content from some hugely successful launches. He’ll show you what works and what doesn’t, so you’ll know exactly how to apply these strategies to your own launch.
  • Module 6
    • In this 13 portion module, Jeff goes over sales videos, and again takes real sales videos and goes through them individually.
  • Module 7
    • Surprise! This is a special bonus module all about the Evergreen launch broken down into 10 individual lessons.

As you’ve no doubt figured out by how the modules are organized – you’ll start with simple, core work in your PLF training. As you nail that down you’ll move into the details and how it applies to your actual launch.

Plus, you already have access to the Launch Your List bonus course, and you’ll get access to the Product Creation Course a bit later. By the way – the above modules/lessons from the MAIN course only.  It’s got well over 50 individual lessons but I opted to not list them as I’m trying to keep this review SOMEWHAT short LOL.

Besides the MAIN training above, you ALSO get access to a TON of additional bonus training and content which I’ll go into below.

Here’s how you get PLF WITH my epic Bonuses

  1. Purchase PLF Via My Referral Link
  2. Email me your name and receipt/purchase #
  3. It’s that easy – I’ll send you your bonus information!


You not only get access to the amazing training I’ve outlined above, BUT you get a ton of amazing BONUS content as well!

By the way – these are NOT cheesy little 5 minute bonus videos or cheat sheets – each of these could be sold as it’s OWN individual product, and you’ll see why below:

>>> Bonus #1: Niche Selection

One of the biggest questions Jeff gets asked by people just starting out is, “How do I choose a niche?”

That’s why he interviewed Clay Collins in this 52 minute video, who is an expert in helping people find a niche to help get you started.

This is an interview where I’m sure you’ll find some good nuggets of information that will help simplify and take the mystery out of selecting a target market.

Product Launch Formula Bonus Video 1

Video Run Time: 52 Minutes

>>> Bonus #2: Launching Your Email List (Full Product)

This is RIDICULOUS.  Once again Jeff OVER-DELIVERS with this BONUS.  Seriously, I’d pay over $500 for this module ON IT’S OWN and it’s yours for FREE with your PLF purchase.

There are a MANY solid hours of training here, plus PDF content, homework, even downloadable summary’s of the course to study away from your PC.

In my opinion, this course is JUST as good as any full Email Marketing List, like Build my List, for example.

NEEDLESS to say – this is a massive course on it’s OWN – and Jeff could EASILY sell it for $500 if not $1,000 but it’s yours for FREE with your PLF Purchase.

>>> Bonus #3: Swipe Files

You know, this is one of those things that many people simply WON’T realize the sheer value and power of having access to.

This module is a break down of video and email swipe files from previous PLF Launches, AND some AMAZING examples of previous PLF Student’s OWN launches in niches like:

  • Tennis
  • Dog Agility
  • Internet Marketing Products
  • Quick Launch done during tax season (for refund commissions)
  • Romance
  • Copywriting
  • Email Marketing
  • Massage Therapy
  • Stock Trading
  • Copywriting
  • Photoshop Tutorials
  • Various hobbies
  • And more

>>> Bonus #4: Product Creation Code (Full Product)

This is ANOTHER full product – it’s called the “Product Creation Formula” course and goes more into – you guessed it – product creation 🙂

This consists of 24 individual lessons, which I’ve decided AGAINST listing out since I’m probably boring you with too many words by now. 🙂

Anyways, the 24 lessons are broken up into 5 unique modules:

  1. Getting Started
  2. Phase 1: Product Creation Foundations
  3. Phase 2: Product Creation Strategy
  4. Phase 3:Product Creation Formats and Tools
  5. Next Steps

This is a GREAT addition to the main PLF course – but in all honesty, you’ll learn EVERYthing here and MORE in the main training Product Launch Formula has to offer.

>>> Bonus #6: Case Studies

Great insights from people that have been in the trenches and worked by applying what they learn.

This bonus REALLY compliments the swipe files well as it goes into detail as the good, the bad, the success and failures of 7 past PLF students.

>>> Bonus #7: Book Launch (Full Product)

This bonus module goes into detail as to how you can write and launch your own BOOK either online or physically.

It’s broken up into 5 easy-to-follow modules:

  1. Book Launch Goals
  2. Book Launch Prelaunch Part 1
  3. Book Launch Prelaunch Part 2
  4. Book Launch Campaigns
  5. Book Launch Interview

>>> Bonus #8: Promoting Other Launches

What good is having a list if you can’t make any money with it! 🙂

This module goes into CRAZY detail as to how to promote OTHER people’s launches (much like I’m doing now, with PLR).

Like the above module, this is broken down into 5 very easy to follow modules:

  1. How To Promote Other Peoples Launches Part 1
  2. How To Promote Other Peoples Launches Part
  3. How To Promote Other Peoples Launches Part 3
  4. Promotion Deep Dive
  5. How to Promote Other Launches – Bonus Strategies

This is about 1 hour of Video Content, and I’ve applied a few things I’ve learned from this module into my promotion of Product Launch Formula too – it’s that good!

PLF Online Community

Okay – I know I said this was a BRIEF overview of the course – but here I’m almost at 2,000 words now – lol – oh well!

With your purchase, you ALSO get access to the PLF community where Jeff, his coaches and other students (like you) can talk about Joint Ventures, Launch Achievements, Technical Stuff, Course homework and MORE.

Having a community of fellow Internet Marketers of all levels is a GREAT way to not only better yourself, but meet your mentors and even future business partners!

The forum is VERY active with thousands of discussions and comments there for you to take part of!

Product Launch Formula Community

My PLF 2019 Review


You know, I have to be honest – this is one product that not only met my expectations but EXCEEDED them 10x.  You get a TON of high quality video training, PDF downloads, homework, live training webinars, PLF life, the BONUSES which a few of are full courses themselves – AND you get the chance to TRULY better yourself and turn your life around!

I have NO choice but to give PLF two BIG thumbs up and give it my HIGHEST recommendation.

Check out my PLF Review Video below for a video walkthrough of the members area & more information on the product itself.

>> Get Started Now

Here’s how you get PLF WITH my epic Bonuses

  1. Purchase PLF Via My Referral Link
  2. Email me your name and receipt/purchase #
  3. It’s that easy – I’ll send you your bonus information!

My Product Launch Formula Bonus

A little background first, my name is Jeff Lenney – I regularly work with Online Marketing Superstars Anik Singal, Jimmy Kim, Dori Friend and others – AND I work with their students as well.

I’ve been involved in coaching for products like Profit Academy, Publish Academy, Build my List, Parallel Profits, Inbox Blueprint, and others.

What’s the point of my telling you this? My point is – if these Internet Marketing Superstars regularly seek me out to help them with THEIR marketing, Search Engine Optimization and even coaching THEIR students – there must be a reason for that. 🙂

PLF is all about helping YOU build a profitable online business EVEN if you’re a complete newbie. So, I’ve decided to set up my bonus to 100% make sure YOU’RE able to get the most out of the training with a few things NOBODY else can offer, even if they try. 😉

For my KILLER Profit Launch Formula Bonus – I’ve decided to offer the following:

  • Bonus 1: NOBODY ELSE CAN OFFER THIS – Personal Coaching with a real life Super Affiliate, Me! ($5,000 Value)
  • Hop on a 15-30 minute skype call with ME where I’ll review your full campaign (either your funnel, OR your full product) once it’s set up. (LIMITED available for first 25 buyers of Platinum ONLY) I have worked with literally THOUSANDS of students in the past 3 years alone, and I know what equals success – and what equals failure.  Sometimes a few TINY suggestions from an expert is all you need to better yourself and go from zero to hero online.  I know it sounds cheesy, but it’s true.  This is ONLY for the first 25 buyers – so take advantage of this NOW and don’t miss out
  • Bonus 2: INSTANT Winning Headlinesinstant-winning-headlines
    • In THIS special report, I reveal how you can access THOUSANDS of headlines INSTANTLY that are proven to convert — all for FREE!
    • Whenever I need a headline for my email’s subject lines, salesletter, opt-in page or anything else, I use THIS sneaky tactic.
  • Bonus 3: Email Swipe Files: 3,000 Swipe Files for ALL Occasions ($2500 Value)
    • Want to learn how to use the right words to turn your business into a thriving money-maker? Copywriting is not a secret kept toSwipe-File-Chamber only those who are gifted writers. This guide will show you what to write to get people to read your copy using strategies that hook them to your words.
    • Get access to the VERY Email Swipe Files & Subject lines WITH actual examples that have made me thousands! You can use these and modify them to work with ANY niche.
    • Get hundreds of swipes for everything from Article Titles, Benefits, Bonuses, Bullet Points, Calls to action, guarantees, openings, closings and much more! If you ever wanted to see what the PROS used to get clicks and sales, you DO NOT want to miss this one!
    • These are FULL EMAILS, not JUST subject lines.

    • Easily Double or Triple your Email Clicks RIGHT NOW with these PROVEN TO CONVERT Emails, Broken down by type/category.
    • Some of the MANY styles are: Beta Testers Needed, Call to Action, Celebrity, Conspiracy and Lies, Controversial, Done For You, Free Gift, Job Opportunity, Limited Time Offer and SO much more.
    • These are FULL EMAILS, not JUST subject lines.
    • ALSO included with this is a list of HIGH OPEN SUBJECT LINES You can use with your OWN emails!
  • Bonus 5: “Fill in the Blank” HOT Subject Line Ideas for DEMANDING clicks to your emails (or articles) ($250 Value)
    • I’ve put together over 75 HOT subject line TEMPLATES (you simply insert your own keyword or idea) that are proven to convert in ANY niche. Simply grab one you like, insert your keyword. They’re organized by four categories:
      • Controversial (14 Subject Lines) – IE: Why you should forget everything you know about (your keyword)
      • Fun (16 Subject Lines) – IE: 4 Jaw Dropping Facts about (Your keyword)
      • List (22 List Based Subject lines) – IE: The 7 Worst Things you could do to (your keyword)
      • Shocking (24 Subject Lines) – IE: 10 (Your Keyword) Myths Busted.
  • Bonus 6: 3 highly detailed guides written to help YOU become a better email marketer! ($99.99 Value)

    • PLF’s training is great, but I really feel this can help improve it further.  I have put together 3 highly detailed no fluff guides that will show YOU some things you may be struggling with understanding from Fusion Marketing Pro:
    • Guide #1: Email Marketing Tips and Tricks:email-marketing-tips-and-tricks
      • How to create tracking URL’s for your email marketing.
      • Creating an Effective Email Subject Line
      • Top Tips to Help you Boost Your Email Conversions
      • What to TEST in your Email Campaign
      • How to Create New Content for your Email Campaigns
      • and ALOT more.
    • Guide #2: List Success Guide, Checklist AND 40 Minute Audio Book (This is HOT and worth $47 by itself!)LIST-SUCCESS-GUIDE
      • How to write and design a compelling landing page that converts visitors into subscribers.
      • Which autoresponder service should you use? I’ve reviewed 4 top autoresponders and give you the verdict.
      • 7 ways get visitors to your opt in page so you can start building your list.
      • 7 ways to write damn good email copy that your subscribers will take action on — whether you’re promoting a product or sending a newsletter, you’ll like these techniques.
      • + much, much more!
    • Guide #3: More Subscribers:more-subscribers
      • 101 quick and EASY tips to generating more subscribers to your email list.
      • One mistake to avoid when it comes to placing an opt-in form on your sidebar.
      • A simple way to increase your subscriber numbers by simply _________.
      • Is your page not converting visitors into sign ups? Do this one step to double even triple your conversion rate.
      • How to keep your subscribers active once you have them on your list.
      • Segmenting your list to laser-target the type of content you send to your subscribers.
      • Plus, lots more!
  • Bonus 7: Email Copy That Sells ($47.00 Value) – I had to PAY to be able to give this to you at no costemail-copy-that-sells-books
    • No Fluff and Fillers in this 47 Page Guide – I reveal only SOLID tips, tricks and techniques which you can take away and use TODAY in your next email:
    • Improve your overall email marketing results
    • Get more clicks in ANY emails
    • Get more subscribers responding to your offers
    • Connect & Build a better relationship with your audience (this is what makes ME so successful)
    • Get into the minds of your subscribers by knowing EXACTLY what they want to hear
    • Gain Trust and boost your credibility.
  • Bonus 8: Email Copy That Sells – 1 hour of additional VIDEO training!email copy that sells-videos

    • Balancing Promotional Emails and Free Content
    • Email Frequency – How often should you email your list
    • How I write copy for ANY product in just 5 minutes
    • How to Tell a Story in your Emails (VERY important)
    • How to Track your Click-Throughs & Open Rates
    • How to Write a Call to Action in your Emails
    • When is the BEST TIME to send your emails?
    • And MUCH more…
  • Bonus 9: 300 Power Words & Phrases Swipe File:300-power-words-and-phrases
    • You’re going to want to print a copy of this file out.
    • This detailed guide is filled with 300 golden words and phrases you can look over anytime you’re writing your email copy.
    • These simple but POWERFUL words should be included in your EVERY email and article!
  • Bonus 10: The 5 Minute Sales Copy Formula (that works every time)5-minute-sales-copy

    • Discover my PERSONAL formula and blueprint to writing emails where you’re promoting your own product, OR a product you’re an affiliate of. You’ll be able to write one in just 5 minutes easily!
    • Quit wasting time trying to figure out what to write about how to best put your words.
    • This formula works EVERY time. I use it every time I have an offer I’d like to mail to my subscribers!


Do I have your attention yet? I thought so 🙂

>>> Sign up for PLF 2019 here then EMAIL ME your receipt # to receive your bonuses

All you have to do is purchase PLF via MY link – then email me your name and receipt via the contact page on this website. Just to be fair to me though – you will NOT get bonus #1 until AFTER the refund period has passed, but you will need the time to get your product set up anyways so that’s not something you’d get on day 1 anyways.

I WILL, however, email you all OTHER bonuses within 24 hours of you submitting your receipt # to me. 🙂

Here’s how you get PLF WITH my epic Bonuses

  1. Purchase PLF Via My Referral Link
  2. Email me your name and receipt/purchase #
  3. It’s that easy – I’ll send you your bonus information!

Talk soon and if you have ANY questions, please let me know!

Jeff Lenney

P.S. Help a brotha out, click on like and tweet below!

Jeff Lenney

My Name is Jeff Lenney. I'm an Affiliate Marketer, and Search Engine Optimization Expert. Read my Other Posts Here: Jeff Lenney's Articles