Product Launch Formula Review (2020) & Bonus
Hey Folks, Jeff Lenney here and THANK YOU for stopping by to check out my Product Launch Formula Review
For those that don't know me, It's important to know one thing: I NEVER review a product unless I actually get it, take the time to go through it, and make sure it works and delivers on what it promises. So, with that being said - let's get to the reason you're here!
What IS Product Launch Formula (PLF) all about?
I'm glad you asked, I got it so I can show you! 🙂
I've been a PLF member since 2016, I JUST got access to the 2020 Version of Product Launch Formula, and I'm BEYOND excited to share my review & experience with you!
What is Product Launch Formula?
Product Launch Formula 2020 is a COMPLETE A-Z Training Course guiding both Internet Marketing Newbies AND Seasoned Marketers to having their first (or multiple) online product launches in just about ANY niche.
Think of your journey through PLF like a baby taking small steps.
Sometimes they fall down, but they get right back up and keep walking. If you get just 20% of PLF right, you can still win.
Before I get started, I want to share something with you:
The ONLY reason you see Big Guru Product Launches week after week is - they work!
That's why everyone keeps using them - they keep working. In nearly every niche & market you can think of.
Want to Hear My OWN Product Launch Story?
Those who know me know that I'm NOT a product launcher. I'm an affiliate marketer, and I've always been happy just being an affiliate and raking in money behind the scenes.
I primarily do search engine optimization, and I DON'T have a large email list.
(That's probably how you found my review of Product Launch Formula, I seo'ed it to be here)
Well, I decided to bring my experience to the masses, and launch my own product with my friend & mentor, Dori Friend, on Search Engine Optimization.
Want to know how much I made?
I priced my product at $297, and did just over $50,000 in sales, in 7 days, using nothing more than what is taught in PLF.
Just like PLF teaches in one of it's modules, my training was broken down into 6 live sessions, 2 hours each.
I also invited members to email me anytime they had a question, and recorded a few new videos during the week to address the questions my students sent in.
I went ABOVE-AND-BEYOND with my training, my students KNEW that I cared, and out of 166 sales I'm proud to say we had ZERO refunds!!!
The training was recorded for members to re-watch in the members area, and I can now re-sell that anytime I want as it's own standalone product!
If you're going to get into Product Launches, why not learn from from Jeff Walker, as even Forbes.com has dubbed (appropriately) the 400 Million Dollar Man.
Product Launch Formula (PLF) Student Success Example
Earlier today, I heard about a Product Launch Formula owner that purchase PLF just 5 months ago from the time I'm writing this..
When she purchased it, she had:
- No Product
- 80 people on her email list
She was able to:
- Launch a product in CALLIGRAPHY
- Generate OVER $230,000 in SALES for her first Product Launch!
- Yes - I said calligraphy
Now ask yourself - can YOU do this? You sure as hell can - but you need the right training and mentor!
By the way, if you're NOT already hooked on Jeff Walker's teaching, check out the below two videos and prepare to get motivated!!
Now - that being said - let's get to the reason you're here:
Here's a BRIEF Overview of what's in the course:
The Main Training
This is the meat-and-potatoes of the program, the reason you're here!
It's time to get excited, because in this section of PLF you get the Introduction to the PLF Roadmap where you learn how the course is laid out, what you're going to learn and when you're going to learn it!
You also get A TON of Downloadable Resources such as:
- The videos
- Executive summaries
- And even MP3’s for all the lessons in the Core training.
Pretty cool, right? You can watch the videos, read the transcripts, play the MP3s of the videos in your car, then do it all again that night!
Getting Started - Welcome to Product Launch Formula (PLF)
This is the 'welcome to PLF' portion of the training, and has multiple sections critical to helping you prepare for your journey!
Here's how Product Launch Formula is broken down:
- Step 1 - Tour the Portal - Learn where to find downloads, get support, and more
- Step 2 - Update your Profile - Learn how to update your password and add your photo
- Step 3 - Register for Coaching Calls - Learn more about the live calls with our expert coaches
- Step 4 - Watch the Course Overview - Discover what you’ll learn in each module of the course
- Step 5 - Download the Lesson Overview - Get your program journey at a glance
- Step 6 - Join the Facebook Group - Meet Your 24/7 Support System, Join other PLF Owners in your exclusive Facebook group
- PLF Owner Spotlight Videos - Watch the Product Launch Formula Owner Spotlight videos for inspiration on how you can use Product Launch Formula to build a real business…then scroll down and introduce yourself, don't be shy!
You'll also get to tour the Product Launch Formula portal, which helps you understand how the website works, get a few tech tips, and even some strategies for blocking off time and avoiding getting overwhelmed.
You'll get a brief welcome video, then you'll be able to jump straight into the 'Quickstart Guide' which helps you make the most of your time as a PLF Student (you're a student for life, by the way, and can come back to review the content anytime!).
Also included is the Launch Lesson Tracker which outlines the schedule of when the PLF modules and bonuses will be released (and gives you a way to check off what you’ve completed).
I know you may be tempted to skip these welcome videos, but I promise you, they're worth watching and are full of valuable information to help prepare yourself mentally, and of course knowing what to expect and when!
Now, let's get onto the reason you're here - the main training in product launch formula!
(Module 1) - YOUR LAUNCH FOUNDATION
Module 1 dives straight into the core strategies and tactics of Product Launch Formula.
This is about some of the core elements that make Product Launch Formula so powerful. By the end of this module, you’ll understand the 5 core types of launches (and when to use them), the Sideways Sales Letter, as well as how to use sequences, stories, positioning, and mental triggers to create a great launch.
It consists of 14 lessons, and should take you a couple of hours to complete, assuming you're taking notes like you should.
If you only go through module 1, you’re going to learn how to build a relationship, how to have a conversation with your prospects, your clients, your customers, and that will make all the difference in your business - all the difference in your marketing.
You'll, of course, want to complete all of the modules - but module 1 truly is a game-changer.
Remember, PLF is about how to launch products, businesses, brands – but it’s also how to build yourself a business and a brand.
(Module 2) - YOUR LAUNCH PLAN
This module of PLF covers setting yourself up for success by creating a strong plan and a clear roadmap to follow for your first launch.
By the end of this module, you’ll know how to identify your niche, avatar, assets, and goals – plus how to build and warm your list.
You’ll also understand which type of launch to start with depending on where you’re at in your business. Your plan won’t be perfect; you’ll adjust things as you go through the process. Taking the time to do these exercises and steps is important and can make all the difference in your launch.
This lesson will help you understand how to lay the groundwork for a great launch. Download the product launch formula Success Path Planner, a step-by-step summary of this module that will help you plan out your launch.
I won't go into detail on sequences now as I:
- a.) don't want to bore you
- b.) can't give away EVERYTHING.
(Module 3) - The Pre-Pre Launch
Module 3 of PLF consists of 11 lessons. Up until now most of the content has been conceptual and high level. Going forward you're going to get into the nitty-gritty.
In the Pre-Prelaunch you begin to engage your prospects in a conversation and in doing so, you’re beginning to activate your tribe (or start building a tribe if you don’t have one yet) without actually trying to sell them anything.
The primary objective of the Pre-Prelaunch is to build buzz for what’s to come, and unlike other aspects of your launch, this phase of the process isn’t as structured. The ‘Pre-Pre’ can be a single email or multiple emails / touch points. Do what works for you. The point is to build buzz and excitement and create a strong conversation with your prospects.
The Pre-Prelaunch is also a time when you refine your offer by identifying objections and gathering testimonials. During this phase you’re also warming your list and generally getting a sense for how receptive the market will be to your offer.
After going through it, I was actually quite impressed. I hate to admit, I was not familiar with this concept, and I may have to try it out! It's a bit of work (but again, this is a REAL business), but the experience AND income you can generate with this is mind-blowing!
There's also a few student Pre-Launch case studies that are MUST sees!
(Module 4) - PreLaunch Content
Module 4 of PLF consists of 10 lessons. Up until now most of the content has been conceptual and high level. Going forward you're going to get into the nitty-gritty.
Your Prelaunch Content, when done right, helps your potential buyers understand the pportunity, the Transformation, and the Ownership Experience promised by your product.
By the end of this module, you’ll know how to create each of these pieces of content, how to get people onto your launch list, and what to mail during your Prelaunch.
(Module 5) - Open Cart
This module of PLF contains 9 lessons, and you're going to want to pay attention, because the Open Cart is when you finally start taking orders!
But it doesn't stop there… The Open Cart is a sequence, with key messages delivered every day (and several messages delivered on the last day). During this time, you resolve the overall PS Path of your Prelaunch. This is where you solve the problem you set up in your pre-launch content #3 (the solution being to purchase your product).
By the end of this module, you’ll know exactly what you need at every step of the way, from your Open Cart email sequence to how to script your sales video.
(Module 6) - Internal & Seed Launches
This massive module of PLF contains 13 lessons, and will defintiely take you bit of time to complete.
This module will introduce you to these two types of launches and when to use them in your business. Download the Internal Launch Planner and the Seed Launch Planner – step-by-step guides for planning and executing each of these launches.
The Internal Launch:
This type of launch is ideal when you have a product that’s already been tested in the marketplace and you have an email list.
Basically, this is a launch that is just to your list, where you have no affiliates or joint venture partners.
With the Internal Launch, you're not using affiliates or joint venture partners. You're doing it just to your list.
With the Internal Launch, you're usually going to get bigger results than a Seed Launch or Quick Launch.
It's more work than a Quick Launch, it's more work than a Seed Launch, but you're generally going to get bigger results.
This is the next step up. If you go back to Module 1, in that circle of awesome, Jeff talked about how it basically goes from a Seed Launch, to an Internal Launch, to a JV Launch. You don't have to go in that order but that's the classic routine.
THAT is what this module goes into, and it's honestly very, very exciting!
The Seed Launch:
What if you spend all your time building a cool product, but nobody buys?
In this lesson, you’ll learn about the Seed Launch, which is a strategy you can use to get paid to create a product you know your market will buy.
The key thing with a Seed Launch is that it revolves around having a conversation with your list, and especially a conversation with the people that buy from you and it enables you to create a great product.
Here's a Video from Jeff Himself talking about the Seed Launch, and giving you just a SMALL taste of what's instore for you with PLF!
At the end of the day, the best way to have a great business is to have a great product. I see so many people struggling to create products, and sometimes creating products that aren't great or they might be great but they're not great for the people that bought from you. The Seed Launch allows you to get by all of that, all of that. It's super, super powerful.
The seed launch is a great place to start. One of the beautiful things is you create the product after you get paid for it. You sell your program before you create it.
If you don't have a list, if you don't have a product, this is also the easiest way to create a product, because you do it LIVE, then record it and re-sell it later as a complete product!
(Module 7) - The Joint Venture (JV) Launch
This 8 lesson module of product launch formula is where you learn to attract, train, and work with partners who will promote your product for you. By the end of this module you’ll be able to take what you learned about the Internal Launch and use it to create a Joint Venture Launch.
Anyway, Module 7 is about the Joint Venture Launch, and it's like pouring gasoline
on a fire.
So if you take Product Launch Formula, this amazing formula for launching, and you pour
gasoline or petrol on it, what happens? It just explodes, and that's what this type of launch is about.
For example, before Jeff Walker ever did a Joint Venture or an Affiliate Launch, the best Launches he ever did were right around $100,000, which was amazing.
But the first time he did a Joint Venture Launch: $600,000.
It was six times bigger than my biggest Internal Launch. The second time he did a Joint Venture Launch: $3.7 million or 37 times better than his best ever Internal Launch.
Needless to say this is a VERY powerful method, BUT you want to make sure you do things in order. Don't get so excited that you skip over the internal launch or seed launch.
Regardless of WHEN you do your first JV Launch, this is a great module to go through just to
understand what goes into it and just to understand who you're going to want to attract and recruit as a joint venture partner because it's a long-term strategy.
This is another layer of complexity that gets added on top of your regular Internal Launch. So, again, it might not be your first launch, but it's still great to go through this module just to start to get these strategies ingrained in your thinking.
(Module 8) - The Evergreen Launch
This module of product launch formula is where you take your entire Internal Launch sequence and put it on autopilot. By the end of this module you’ll be able to take the concepts and strategies of the Internal Launch and adapt them to the Evergreen Launch.
So, in this module you'll learn that like the JV Launch, this isn't where you're going to start out. This isn't going to be your first launch.
Jeff explains that with the Evergreen Launch, that's where you take your Internal Launch, all
the work you did for your Internal Launch or your JV Launch, and you turn it to a launch that works for you every single day. So, you have new leads coming into your business all year long.
Basically with the Evergreen Launch, that's where you take your Internal Launch, all the work you did for your Internal Launch or your JV Launch, and you turn it to a launch that works for you every single day. It's a great strategy. It's an advanced strategy. It's not your first launch, but it's
(Module 9) - Business Launch Formula
Module 9 of product launch formula is the final main training module in Product Launch Formula. It's where you get a roadmap for building your business with launches. By the end of this module you’ll know how to build out multiple products and offers to your list with the different types of launches you’ve learned about in Product Launch Formula.
Here's one VERY important takeaway that Jeff said in this module:
"I don't want you to just do a launch, have one big payday and then put this course on a shelf and like move on to something new. Because the reality is I'm over 20 years in now and I've never stopped launching. I launch every single year, multiple times a year. I've built a serious business with a serious team. A huge global footprint that just grows and grows and grows. And I've done that by strategically using my launches to build my business."
So that's what Module 9 is all about. It’s about building your business - the Business Launch Formula.
Bonuses, Bonuses, and More Bonuses!
Here's What's Included:
- Tech Stack Quick Start - This bonus is a comprehensive roadmap for choosing, implementing and optimizing your technology tools. We also share which software and tech tools we recommend. This bonus is taught by Don Crowther, one of your PLF coaches, with an introduction from Jeff.
- Launching Your List (Course) - This is a 4.5 hour bonus training teaching you how to build your most important asset, your mail list. This course is about building your list, what to mail to your list and how to make a lot of money from your list while building a real asset. After going through this course Jeff could EASILY sell it for $500 if not $1,000 but it's yours for FREE with your PLF Purchase.
- Product Creation Code (Course) - The full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
- Operation Quick Start (Mini-Module) - If you’re just starting out in your online business journey, or you’re about to launch a new business, this is how you get started fast so you can start making money quickly.
- Secrets of Leverage and Scale (Mini-Module) - Learn how to grow and scale your business without working yourself to death.
- Launch Partnership (Mini-Module) - If you’ve ever considered helping other people with their launches – as a Launch Manager, a Launch Consultant, or even as a full business partner – then this will be critical to your success.
- Lead Magnet Crowdsource Call - One of the things that holds people back in their list building is creating a good lead magnet (or opt-in offer). On these calls we crowdsourced ideas for each other’s lead magnets. Listen to these calls and you’ll discover new ideas for super effective lead magnets for your own business.
- Building Your List During a Launch - In this Bonus, you’ll get a step-by-step walkthrough of how to build a list during your launch using Facebook ads as we walk you through our own Facebook ads strategy.
- Post-Launch Email Sequence - This is about what to send your launch list and new clients after your launch ends. A good post-launch email sequence will reinforce to your customers that they made the right decision, and keep your prospects engaged.
- Secret Swipe File Vault - In this BONUS section, you’ll find swipe copy from a variety of steps discussed in the training including:
- Pre-Prelaunch emails
- Quick Launch Examples
- Internal Launch Examples
- Internal with JV Launch Examples
- AND a sample spreadsheet used to track your launch sequences
- Quick Launch - This is a great way to bring in money fast with a story, a few emails, and a deadline.
- Promoting Other People's Launches - This is about ww to promote other people’s launches as an Affiliate or JV Partner. What good is having a list if you can’t make any money with it! This module goes into CRAZY detail as to how to promote OTHER people’s launches (much like I’m doing now, with PLF).This is broken down into 5 very easy to follow modules, it contains about 90 minutes of Video Content, and Jeff has applied a few things he's learned from this module into his own promotion of Product Launch Formula too – it’s that good!
- Book Launch - This is all about how to launch your book – PLF style (a Case Study with Jeff’s NY Times Bestseller, Launch).
- Sparta Launch - A Sparta Launch is all about selling very high-priced, small-group workshops or retreats via email.
- Live Launch - In this Bonus, you’ll learn how Jeff used a Live Launch to deliver his Prelaunch Content and increase conversions – and how you can too.
- Winning Your Launch Through Gamification - In this bonus, created by Ricardo Teixeira (one of Jeff’s students and Platinum Plus members), you’ll learn how to maximize your results by turning your launch and your product delivery into a game.
My Product Launch Formula 2020 Review
You know, I have to be honest - product launch formula is one product that not only met my expectations but EXCEEDED them 10x. You get a TON of high quality video training, PDF downloads, homework, live training webinars, PLF life, the BONUSES which a few of are full courses themselves - AND you get the chance to TRULY better yourself and turn your life around!
Product Launch Formula in itself is an AMAZING program that can not only show you how to quit your 9-5 for good, but earn in a single month what you used to earn in a year.
I have NO choice but to give PLF two BIG thumbs up and give it my HIGHEST recommendation.
Check out my PLF Review Video below for a video walkthrough of the members area & more information on the product itself.
Here's how you get PLF WITH my epic Bonuses
- Sign up for PLF here
- Email me your name and receipt/purchase #
- It's that easy - I'll send you your bonus information!
How Much Does PLF Cost?
I'll be honest, PLF isn't a budget course, but you're getting something with more potential than a college education for a fraction of the price!
Product Launch Formula
$1,997 OR 6 x $397
My EPIC PLF Bonus
A little background first, my name is Jeff Lenney - I regularly work with Online Marketing Superstars Anik Singal, Jimmy Kim, Dori Friend and others - AND I work with their students as well.
I've been involved in coaching for products like Profit Academy, Publish Academy, Build my List, Inbox Blueprint, and others.
What's the point of my telling you this? My point is - if these Internet Marketing Superstars regularly seek me out to help them with THEIR marketing, Search Engine Optimization and even coaching THEIR students - there must be a reason for that. 🙂
PLF is all about helping YOU build a profitable online business EVEN if you're a complete newbie. So, I've decided to set up my bonus to 100% make sure YOU'RE able to get the most out of the training with a few things NOBODY else can offer, even if they try. 😉
OKAY - Enough of my crazy ramblings, here's what I gotz!
#1 – I’ll Help Ya on your Journey! ($5,000 Value)
Ill happily review your campaign, and send a custom video showing you what I would do if it were my own.
- I’ll tell you EVERYTHING I would change, regardless of how much work that may cause for you.
- If you're STILL stuck after my video, we can hop on a 30-60 minute skype call, no problem.
- On top of this – you can EMAIL ME any questions you have directly for the first 60 days, and I’ll be more than happy to give you any guidance I can!
- I am a super affiliate and am also a former coach for some of the best Internet Marketers in the industry ( Anik Singal, Jimmy Kim, Dori Friend, and a few others).
- I’m a fun guy – you’ll learn a lot and get helped by one of the best in the industry (me!)
#2 – My Top 10 FAVORITE Niche Research Tools
Everybody knows about Clickbank already, shoot - I'm a Clickbank Platinum Affiliate for 2019 and 2020, which means i'm a top 1% affiliate.
If you want a list of some of my favorites, feel free to click on the links above to read my blog post on each topic - BUT - what I'm offering here is something different, how to find these yourself!
"Get Instant Access To My Top 10 Niche Research Tools Instantly"
I'll share how to:
- Find Hot Niche Markets
- Spy on your Competition (just not me! LOL)
- Tools For Finding Keywords
#3 – How to Become a Niche Authority
For Bonus #3, I want to share with you my ULTIMATE Guide to Finding your niche and DOMINATING it.
This 65 Page Guide is ZERO Fluff and Full of ACTIONABLE Things You can start with right away. It's also a expansion of Bonus #2, and takes things many many steps further!
My Final Thoughts on this Course
I'll be honest, these three bonuses above are really the only thing I think I can offer that will add VALUE to Commission Hero.
I truly don't think I can teach you anything else - BUT I can help you and make sure you're doing it better.
Sure I could offer you an iPad, or $50,000 Worth of poor quality "Bonus" PLR Content like some of those Scammy "Review" Sites You see. I could even offer video training on something completely un-related to this program, but I don't want to insult you.
Instead, you get some 1-on-1 time with me, one of the best Affiliate Marketers in the industry - AND some top quality training on not only niche research, but the tools you need to get started quickly!
Do I have your attention yet? I thought so 🙂
All you have to do is purchase PLF via MY link - then email me your name and receipt via the contact page on this website. Just to be fair to me though - you will NOT get bonus #1 until AFTER the refund period has passed, but you will need the time to get your product set up anyways so that's not something you'd get on day 1 anyways.
I WILL, however, email you all OTHER bonuses within 24 hours of you submitting your receipt # to me. 🙂
Here's how you get PLF WITH my epic Bonuses
- Sign up for Product Launch Formula here
- Email me your name and receipt/purchase #
- It's that easy - I'll send you your bonus information!
Talk soon and if you have ANY questions, please let me know!
P.S. Help a brotha out, click on like and tweet below!