Product Launch Formula Review (2020) & Bonus

Product Launch Formula Members Area

​Product Launch Formula ​is a COMPLETE A-Z Training Course guiding both Internet Marketing Newbies AND Seasoned Marketers to having their first (or multiple) online product launches in just about ANY niche.

Think of your journey through PLF like a baby taking small steps.

Sometimes they fall down, but they get right back up and keep walking. If you get just 20% of PLF right, you can still win.

Before ​I get started, I want to share something with you:

The ONLY reason you see Big Guru Product Launches week after week is - they work!

That's why everyone keeps using them - they keep working. In nearly every niche​ & market you can think of.

If you're going to get into Product Launches, why not learn from from Jeff Walker, as even has dubbed (appropriately) the 400 Million Dollar Man.

Jeff Walker, Forbes Magazine

​PLF ​2020 Student Success Example

Earlier today, I heard about a Product Launch Formula owner that purchase PLF just 5 months ago from the time I'm writing this ,in ​April or May I believe.

When she purchased it, she had:

She was able to:

  • Launch a product in CALLIGRAPHY
  • Generate OVER $230,000 in SALES for her first Product Launch!
  • Yes - I said calligraphy LOL

Now ask yourself - can YOU do this? You sure as hell can - but you need the right training and mentor!

Now - ​that being said - let me get to the reason you're here:

Here's a BRIEF Overview of what's in the course:

An Invitation to ​PLF Live - do NOT miss this!

Find out FIRST HAND why Multi-Million-Dollar PLF Owners RETURN to PLF Live every single year!

Jeff's events are always super high-value and high-impact -- he's never charged less than $5,000.00 to $25,000.00 for them... and the people have always left those events thinking they got 10x the cost.

However, PLF Live is even MORE exclusive... because you CAN'T BUY A TICKET. The only way to get in is if you're a PLF Owner... and even then, you're not guaranteed a spot until you register (they simply don't have enough space to fit everyone and there's a ton of PLF Owners who make a pilgrimage to Arizona every single year).

And it's NOT just PLF Owners at the event... you'll also be rubbing shoulders with some of the absolute elite of the PLF & IM world. The 2019 one was held online, due to the Covid-19 virus, but ​I'm assuming the 2020 launches live event will be live!

​The Core Training

This is the meat-and-potatoes, the reason you're here!

It's time to get excited, because in this section ​of PLF you get the Introduction to the ​Product Launch Formula Roadmap where you learn how the course is laid out, what you're going to learn and when you're going to learn it!

You also get A TON of Downloadable Resources ​such as:

  • The videos
  • Executive summaries
  • Transcripts,​
  • And even MP3’s for all the lessons in PLF Core.​

Pretty cool, right? You can watch the videos, read the transcripts, play the MP3s of the videos in your car, then do it all again that night! 😎

​Here's how the core training is structured:


​Getting Started  - ​The Best Place to Start is at the Beginning...

PLF - Getting Started

This is ​the 'welcome to PLF' portion of the training, and has multiple sections ​critical to helping you prepare for your PLF journey! 😁

​You'll get a brief welcome video, then you'll be able to jump straight into the 'Quickstart Guide' which helps you make the most of your time as a PLF Student (you're a student for life, by the way, and can come back to review the content anytime!).  

You'll also get to understand how the website works, get a few tech tips, and even some strategies for blocking off time and avoiding getting overwhelmed.  Also included is the Launch Lesson Tracker which outlines the schedule of when the PLF modules and bonuses will be released (and gives you a way to check off what you’ve completed).

After this you have a few more short videos, including the ​​Introduction to PLF, the ​PLF Roadmap, and most important - Your Path through PLF.

I know you may be tempted to skip these welcome videos, but I promise you, they're worth watching and are full of valuable information to ​help prepare yourself mentally, and of course knowing what to expect and when!

​Launch Workshop & Case Studies - ​The Best Example of PLF in Action...

This is a 2nd 'pre-training' training that's included with your membership to product launch formula.  Included with it are two sections:

  • Launch Workshop: This includes the teaching videos & worksheets you saw during the launch
  • Bonus: Case Studies - Learn and get inspired with a variety of product launch formula case studies with REAL students!

​Stage 1 - Choose Your Market and Select Your Niche​

PLF Bonus Training

Stage 1 is actually 100% bonus training, and not even part of the main product, and it was built entirely out of one of the biggest questions ​Jeff gets asked by people just starting out: “How do I choose a niche?”

​So - being that awesome guy that he is - he created this new training focused on helping you ​do just that, choosing a profitable niche & market!

The training is just under an hour long, and I’m sure you’ll find some good nuggets of information that will help simplify and take the mystery out of selecting a target market.

Stage 2 - Build Your (Email) List

This section, titled "Build your list" is another bonus section added on to further improve your education, this consists of two portions:

1. Bonus: Launching Your Email List Course

Launching Your List Course

This is a 4.5 hour bonus training teaching you how to build your most important asset, your mail list.  

​Just like the main product launch formula training, Jeff is giving you hours of training, plus PDF content, homework, ​and downloadable summary's of the course to study away from your PC.

​This course is about building your list, what to mail to your list and how to make a lot of money from your list while building a real asset. After going through this course Jeff could EASILY sell it for $500 if not $1,000 but it's yours for FREE with your PLF Purchase.

​2. Bonus: Squeeze Page Walkthroughs

Squeeze Page Walkthroughs

When you’re first building a list, creating a compelling opt-in offer (or squeeze page) is really important.

In this bonus – ​Jeff Walker walks through several opt-in offers and talk through what they’ve done well, and what could be improved on for better conversions.

You can build your squeeze-page with a variety of tools such as Clickfunnels, Leadpages, Convertri, etc. You don't need to use any specific one with PLF, so don't worry about being forced to ​have to​ sign up for one or another in order to make the program work!​​​

This training is just over an hour, and one of the better videos I've seen on squeeze pages and the ​psychology behind them in a few years.

Now, let's get onto the reason you're here - the main training in product launch formula!

Stage 3 - Understand the Foundation of a Successful Launch Starts Here...​

This is the start of the core training in Product Launch Formula, and ​and contains the first 2 ​modules.

PLF Module 1


Module 1 dives straight into the core strategies and tactics of ​Product Launch Formula.  

It consists of 14 lessons, and should take you a couple of hours to complete, assuming you're taking notes like you should. 😁

This module is all about the core strategies and tactics and if you only go through this module, if you only go through module 1, you’re going to learn how to build a relationship, how to have a conversation with your prospects, your clients, your customers, and that will make all the difference in your business -  all the difference in your marketing.

​You'll, of course, want to complete all of the modules - but module 1 truly is a game-changer.  

Remember, PLF is about how to launch products, businesses, brands – but it’s also how to build yourself a business and a brand.


​So modules one and two are all about the core strategies and tactics.

In Module 2, ​you'll learn about mental triggers. This is powerful stuff in every area of your life, whether you’re trying to sell a product or in any interactions you have with people. ​

After this, you'll go into story. Story is incredibly powerful. Story pulls people in. It’s how you attract people and hold people. You could hold them for minutes to hours to days to weeks to years if you can tell story within your marketing and use the elements of story.  

​Then after that ​you'll go into the Business Launch Formula.  That’s about how you take all this Product Launch Formula goodness and sequence it into a much bigger business. It’s really about sequences within sequences.

​I won't go into detail on sequences now as I:

  • a.) don't want to bore you
  • b.) can't give away EVERYTHING. 🤓

Stage ​4: Create Your Product ...(Only Create What the Market Wants.)

(Module 3) The Seed Launch

​Stage 4 consists of both Module 3, and a 4.5 hour bonus course on creating your own product!

(Module 3) - The Seed Launch

​Module 3 consists of 11 lessons.  Up ​until now most of the content has been conceptual and high level. Going forward ​you're going to get into the nitty-gritty.  

You’ll learn exactly how PLF works and ​how all the pieces fit together and learn all the hardcore concepts.  

In Module 3 ​you'll learn getting to the money fast.  😎

The two fastest and easiest types of launches: the Seed Launch and the Quick Launch  

  1. Seed Launch: you start with no list or product and you get paid to create your product  
  2. Quick Launch: you already have a list, offer, or product - it’s a way to get a quick cash infusion that’s easy and fun  

​If you’re just starting out or want to test a new idea a Seed Launch works very well, and THAT'S what this module is all about!  

After going through it, I was actually quite impressed. I hate to admit, I was not familiar with this concept, and I may have to try it out!  It's a bit of work (but again, this is a REAL business), but the experience AND income you can generate with this is mind-blowing!  😲

There's also a few student Seed Launch case studies that are MUST sees!

(​Bonus) - ​Product Creation Code Course

Here’s another awesome bonus for you – ​Jeff is giving you access to ​his full-out course on Product Creation.

Having your own products is amazing. It can give you a whole different level of control over your business, along with some great profits.

But there are some core things you have to get right to build the right foundation for your success.  This is a GREAT addition to the already amazing PLF training, and you can get through it in just 4.5 hours!

Stage ​5 - ​Launch Mode​...

Stage 5 has....well....a LOT of stuff to go through!

(Module 3 Continued) - THE QUICK LAUNCH

(Module 3 Continued…) The Quick Launch

A quick way to make money fast...even if you don't have any! 😲

The Quick Launch is a great way to bring in money fast. The caveat is that you need some type of product, offer, and list:

  • If you are just starting out you would want to go with the Seed Launch, as that’s a great way to move people from prospect list to buyer list
  • Quick Launches are simple, easy, fun, lucrative, and beneficial to your business
  • You won’t do $1 million through a Quick Launch but the key is you move people into your buyer list. This is important because a buyer is instantly 15-20X more valuable to your business.
  • All it requires is a special offer, a story, and a definitive start/end - and THAT is what this short but powerful module is all about!


Over 2 Hours of Bonus Lessons, this is a Case Study with Jeff's NY Times Bestseller, “Launch” on How to launch your book PLF-­‐style!


Step 1 of an Internal Launch, where you identify objections, craft and refine your offer, and gather testimonials.  There are 13 modules in it, and here's my brief summary:

  • This Module is all about the Internal Launch, which is a launch that you just do to your list.  
  • With the Internal Launch, you are not using any partners or affiliates, but it's advanced beyond the Seed Launch where you are just starting out and you're getting a sense to create your product and figure out what to offer.
  • The Internal Launch is the heart and soul of Product Launch Formula. It's the bread and butter and it will become the bread and butter for you going forward within your launch.


This is where you build your Sideways Sales Letter... and LAUNCH!

I must say, I absolutely love this module. I think it's going to be the best module for you yet, the most impactful module. You're going to love this. It's all about Prelaunch Content.  ​

  • This Module is all about creating great Prelaunch Content for your launch. Prelaunch Content is what will make your launch rock.  ​
  • Everything you learn here can be applied to both Internal and JV Launches. If you’re doing a Seed Launch this is also the same process and psychology, you’ll want to use.  


This bonus training consists of A walkthrough and analysis of 5 very successful launches...


Bonus swipe copy from a variety of different types of launches...​

In this BONUS section, you’ll find swipe copy from a variety of steps discussed in the training including:

  • Pre-Prelaunch emails
  • Quick Launch Examples
  • Internal Launch Examples
  • Internal with JV Launch Examples
  • AND a sample spreadsheet used to track your launch sequences

Good copy is timeless and the lessons still apply regardless of when the campaigns were developed so don’t be thrown off by the dates on the swipe copy provided.

Stage 6 - Launch PRO... ​

Stage 6 brings us into the home stretch with 2 more modules, and yet ANOTHER bonus training module!

(Module 6 Continued) - JV LAUNCHES

(Module 6) JV Launches

How you leverage the power of other people’s communities and build your list fast...


How to promote other people’s launches as an Affiliate or JV Partner

What good is having a list if you can’t make any money with it! 🙂

This module goes into CRAZY detail as to how to promote OTHER people’s launches (much like I’m doing now, with PLR).

Like the above module, this is broken down into 5 very easy to follow modules, it contains about 90 minutes of Video Content, and ​Jeff has applied a few things​ he's learned from this module into ​his own promotion of Product Launch Formula too – it’s that good!


How to make launches an ongoing part of your business with an Evergreen model...

​​My ​Product Launch Formula ​2020 Review


You know, I have to be honest - this is one product that not only met my expectations but EXCEEDED them 10x.  You get a TON of high quality video training, PDF downloads, homework, live training webinars, PLF life, the BONUSES which a few of are full courses themselves - AND you get the chance to TRULY better yourself and turn your life around!

I have NO choice but to give PLF two BIG thumbs up and give it my HIGHEST recommendation.

Check out my PLF Review Video below for a video walkthrough of the members area & more information on the product itself.

>> Get Started Now

Here's how you get PLF WITH my epic Bonuses

  1. Purchase PLF Via My Referral Link
  2. Email me your name and receipt/purchase #
  3. It's that easy - I'll send you your bonus information!

My ​EPIC PLF Bonus

A little background first, my name is Jeff Lenney - I regularly work with Online Marketing Superstars Anik Singal, Jimmy Kim, Dori Friend and others - AND I work with their students as well.

I've been involved in coaching for products like Profit Academy, Publish Academy, Build my List, Inbox Blueprint, and others.

What's the point of my telling you this? My point is - if these Internet Marketing Superstars regularly seek me out to help them with THEIR marketing, Search Engine Optimization and even coaching THEIR students - there must be a reason for that. 🙂

PLF is all about helping YOU build a profitable online business EVEN if you're a complete newbie. So, I've decided to set up my bonus to 100% make sure YOU'RE able to get the most out of the training with a few things NOBODY else can offer, even if they try. 😉



Do I have your attention yet? I thought so 🙂

>>> Sign up for PLF ​2020 here then EMAIL ME your receipt # to receive your bonuses

All you have to do is purchase PLF via MY link - then email me your name and receipt via the contact page on this website. Just to be fair to me though - you will NOT get bonus #1 until AFTER the refund period has passed, but you will need the time to get your product set up anyways so that's not something you'd get on day 1 anyways.

I WILL, however, email you all OTHER bonuses within 24 hours of you submitting your receipt # to me. 🙂

Here's how you get PLF WITH my epic Bonuses

  1. Purchase PLF Via My Referral Link
  2. Email me your name and receipt/purchase #
  3. It's that easy - I'll send you your bonus information!

Talk soon and if you have ANY questions, please let me know!

Jeff Lenney

P.S. Help a brotha out, click on like and tweet below!

​P.S. Also worth checking out for ​2020 ​are ​​​​Super Affiliate System​, Amazing Selling Machine (​June, 2020),  and The Asigo System (July 2020).  Also check out my Clickfunnels Review, for those of you wanting to 'level up' your marketing!
Complete Newbie? I got you covered too, check out Clickbank University 2.0​, one of my top recommendations for total newbies!
Jeff Lenney

My Name is Jeff Lenney. I'm an Affiliate Marketer, and Search Engine Optimization Expert. Read my Other Posts Here: Jeff Lenney's Articles