Product Launch Formula Review (2021) & Bonus

  • Home
  • |
  • Reviews
  • |
  • Product Launch Formula Review (2021) & Bonus

August 10, 2021

Hey Folks, Jeff Lenney here and THANK YOU for stopping by to check out my Product Launch Formula Review

For those that don't know me, It's important to know one thing: I NEVER review a product unless I actually get it, take the time to go through it, and make sure it works and delivers on what it promises.

I've been building online income for over a decade and have tested almost every product that is out there.

That's why I feel it's important to be completely transparent with my readers about the products I recommend. That way, you can trust that if I say something's a good product or worth your time and money, then it really is. Otherwise what would be the point of this blog or any content at all?

So...Let me first tell you a bit more about myself.

Who am I? Well let me explain… As an online entrepreneur (since 2010), having built relationships with some of the top internet marketers in the world (and testing every single product under the sun) my mission has always been to provide high quality content that I feel is valuable and helpful to my audience.

I've helped thousands of people make money online by showing them how to build high converting websites, promote products effectively, start affiliate marketing programs; the list goes on and on. Though I'm always tweaking all these things here & there for myself and clients (as you should ALWAYS be doing), it's also important to try new things so we can learn what really works versus what doesn't work anymore.

What IS Product Launch Formula (PLF) all about?

 I'm glad you asked, I got it so I can show you! 🙂

PLF 2020

I've been a PLF member since 2016, I JUST got access to the 2020 Version of Product Launch Formula, and I'm BEYOND excited to share my review & experience with you!

PLF Member

What is PLF?

PLF is a COMPLETE A-Z Training Course guiding both Internet Marketing Newbies AND Seasoned Marketers to having their first (or multiple) online product launches in just about ANY niche.

Think of your journey through PLF like a baby taking small steps.

Sometimes they fall down, but they get right back up and keep walking. If you get just 20% of PLF right, you can still win.

Before I get started, I want to share something with you:

The ONLY reason you see Big Guru Product Launches week after week is - they work!

That's why everyone keeps using them - they keep working. In nearly every niche & market you can think of.

Want to Hear My OWN Product Launch Story? 

Those who know me know that I'm NOT a product launcher.  I'm an affiliate marketer, and I've always been happy just being an affiliate and raking in money behind the scenes.  

I primarily do search engine optimization, and I DON'T have a large email list.  

Well, I decided to bring my experience to the masses, and launch my own product with my friend & mentor, Dori Friend, on Search Engine Optimization.  

Want to know how much I made?

I priced my product at $297, and did just over $50,000 in sales, in 7 days, using nothing more than what is taught in PLF.

>>> Feel free to buy it here!

Just like PLF teaches in one of it's modules, my training was broken down into 6 live sessions, 2 hours each.  

I also invited members to email me anytime they had a question, and recorded a few new videos during the week to address the questions my students sent in.  

I went  ABOVE-AND-BEYOND with my training, my students KNEW that I cared, and out of 166 sales I'm proud to say we had ZERO refunds!!!

The training was recorded for members to re-watch in the members area, and I can now re-sell that anytime I want as it's own standalone product!

If you're going to get into Product Launches, why not learn from from Jeff Walker, as even has dubbed (appropriately) the 400 Million Dollar Man.

Jeff Walker, Creator of PLF, Forbes Magazine

>>> Sign up for PLF here

Real PLF Student Success Example

Earlier today, I heard about a PLF owner that purchase PLF just 5 months ago from the time I'm writing this..

When she purchased it, she had:

She was able to:

  • Launch a product in CALLIGRAPHY
  • Generate OVER $230,000 in SALES for her first Product Launch!
  • Yes - I said calligraphy 😎

Now ask yourself - can YOU do this? You sure as hell can - but you need the right training and mentor!

By the way, if you're NOT already hooked on Jeff Walker's teaching, check out the below two videos and prepare to get motivated!!

Now - that being said - let's get to the reason you're here:

Here's a BRIEF Overview of what's in the course:

The Main Training

PLF Modules 2020

This is the meat-and-potatoes of the program, the reason you're here!

It's time to get excited, because in this section of PLF you get the Introduction to the PLF Roadmap where you learn how the course is laid out, what you're going to learn and when you're going to learn it!

You also get A TON of Downloadable Resources such as:

  • The videos
  • Executive summaries
  • Transcripts,
  • And even MP3’s for all the lessons in the Core training.

Pretty cool, right? You can watch the videos, read the transcripts, play the MP3s of the videos in your car, then do it all again that night! 😎

Getting Started (Welcome to PLF)

Product Launch Formula 2020 - Getting Started

This is the 'welcome to PLF' portion of the training, and has multiple sections critical to helping you prepare for your journey! 😁

Here's how Product Launch Formula is broken down:

  • Step 1 - Tour the Portal - Learn where to find downloads, get support, and more
  • Step 2 - Update your Profile - Learn how to update your password and add your photo
  • Step 3 - Register for Coaching Calls - Learn more about the live calls with our expert coaches
  • Step 4 - Watch the Course Overview - Discover what you’ll learn in each module of the course
  • Step 5 - Download the Lesson Overview - Get your program  journey at a glance
  • Step 6 - Join the Facebook Group -  Meet Your 24/7 Support System, Join other PLF Owners in your exclusive Facebook group
  • PLF Owner Spotlight Videos - Watch the Owner Spotlight videos for inspiration on how you can use PLF to build a real business…then scroll down and introduce yourself, don't be shy! 😋

You'll also get to tour the PLF portal, which helps you understand how the website works, get a few tech tips, and even some strategies for blocking off time and avoiding getting overwhelmed.  

You'll get a brief welcome video, then you'll be able to jump straight into the 'Quickstart Guide' which helps you make the most of your time as a PLF Student (you're a student for life, by the way, and can come back to review the content anytime!).  

Also included is the Launch Lesson Tracker which outlines the schedule of when the PLF modules and bonuses will be released (and gives you a way to check off what you’ve completed).

I know you may be tempted to skip these welcome videos, but I promise you, they're worth watching and are full of valuable information to help prepare yourself mentally, and of course knowing what to expect and when!

Now, let's get onto the reason you're here - the main training in product launch formula!


PLF Module 1

Module 1 dives straight into the core strategies and tactics of Product Launch Formula.  

This is about some of the core elements that make PLF so powerful. By the end of this module, you’ll understand the 5 core types of launches (and when to use them), the Sideways Sales Letter, as well as how to use sequences, stories, positioning, and mental triggers to create a great launch.

It consists of 14 lessons, and should take you a couple of hours to complete, assuming you're taking notes like you should. 😁

If you only go through module 1, you’re going to learn how to build a relationship, how to have a conversation with your prospects, your clients, your customers, and that will make all the difference in your business -  all the difference in your marketing.

You'll, of course, want to complete all of the modules - but module 1 truly is a game-changer. 

Remember, PLF is about how to launch products, businesses, brands – but it’s also how to build yourself a business and a brand.

>>>Sign up for PLF here


PLF Module 2, 2020

This module of PLF covers setting yourself up for success by creating a strong plan and a clear roadmap to follow for your first launch.

By the end of this module, you’ll know how to identify your niche, avatar, assets, and goals – plus how to build and warm your list.

You’ll also understand which type of launch to start with depending on where you’re at in your business. Your plan won’t be perfect; you’ll adjust things as you go through the process. Taking the time to do these exercises and steps is important and can make all the difference in your launch.

This lesson will help you understand how to lay the groundwork for a great launch. Download the Success Path Planner, a step-by-step summary of this module that will help you plan out your launch.

I won't go into detail on sequences now as I:

  • a.) don't want to bore you
  • b.) can't give away EVERYTHING. 🤓

(Module 3) - The Pre-Pre Launch

(Module 3) - The Pre-Pre Launch

Module 3 of PLF consists of 11 lessons.  Up until now most of the content has been conceptual and high level. Going forward you're going to get into the nitty-gritty.  

In the Pre-Prelaunch you begin to engage your prospects in a conversation and in doing so, you’re beginning to activate your tribe (or start building a tribe if you don’t have one yet) without actually trying to sell them anything.

The primary objective of the Pre-Prelaunch is to build buzz for what’s to come, and unlike other aspects of your launch, this phase of the process isn’t as structured. The ‘Pre-Pre’ can be a single email or multiple emails / touch points. Do what works for you. The point is to build buzz and excitement and create a strong conversation with your prospects.

The Pre-Prelaunch is also a time when you refine your offer by identifying objections and gathering testimonials. During this phase you’re also warming your list and generally getting a sense for how receptive the market will be to your offer.

After going through it, I was actually quite impressed. I hate to admit, I was not familiar with this concept, and I may have to try it out!  It's a bit of work (but again, this is a REAL business), but the experience AND income you can generate with this is mind-blowing!  😲

There's also a few student Pre-Launch case studies that are MUST sees!

(Module 4) - PreLaunch Content

(Module 4) - Pre Launch Content

Module 4 of PLF consists of 10 lessons.  Up until now most of the content has been conceptual and high level. Going forward you're going to get into the nitty-gritty.  

Your Prelaunch Content, when done right, helps your potential buyers understand the pportunity, the Transformation, and the Ownership Experience promised by your product.

By the end of this module, you’ll know how to create each of these pieces of content, how to get people onto your launch list, and what to mail during your Prelaunch.

(Module 5) - Open Cart


This module of PLF contains 9 lessons, and you're going to want to pay attention, because the Open Cart is when you finally start taking orders!

But it doesn't stop there… The Open Cart is a sequence, with key messages delivered every day (and several messages delivered on the last day). During this time, you resolve the overall PS Path of your Prelaunch. This is where you solve the problem you set up in your pre-launch content #3 (the solution being to purchase your product).

By the end of this module, you’ll know exactly what you need at every step of the way, from your Open Cart email sequence to how to script your sales video.

(Module 6) - Internal & Seed Launches

(Module 6) - Internal & Seed Launches

This massive module of PLF contains 13 lessons, and will defintiely take you bit of time to complete.  

This module will introduce you to these two types of launches and when to use them in your business. Download the Internal Launch Planner and the Seed Launch Planner – step-by-step guides for planning and executing each of these launches.

The Internal Launch:

This type of launch is ideal when you have a product that’s already been tested in the  marketplace and you have an email list.

Basically,  this is a launch that is just to your list, where you have no affiliates or joint venture partners.

With the Internal Launch, you're not using affiliates or joint venture partners. You're doing it just to your list.

With the Internal Launch, you're usually going to get bigger results than a Seed Launch or Quick Launch.

It's more work than a Quick Launch, it's more work than a Seed Launch, but you're generally going to get bigger results.

This is the next step up. If you go back to Module 1, in that circle of awesome, Jeff talked about how it basically goes from a Seed Launch, to an Internal Launch, to a JV Launch. You don't have to go in that order but that's the classic routine.

THAT is what this module goes into, and it's honestly very, very exciting!

The Seed Launch:

What if you spend all your time building a cool product, but nobody buys?

In this lesson, you’ll learn about the Seed Launch, which is a strategy you can use to get paid to create a product you know your market will buy.

The key thing with a Seed Launch is that it revolves around having a conversation with your list, and especially a conversation with the people that buy from you and it enables you to create a great product.

Here's a Video from Jeff Himself talking about the Seed Launch, and giving you just a SMALL taste of what's instore for you with PLF!

At the end of the day, the best way to have a great business is to have a great product. I see so many people struggling to create products, and sometimes creating products that aren't great or they might be great but they're not great for the people that bought from you. The Seed Launch allows you to get by all of that, all of that. It's super, super powerful.

The seed launch is a great place to start.  One of the beautiful things is you create the product after you get paid for it. You sell your program before you create it.

If you don't have a list, if you don't have a product, this is also the easiest way to create a product, because you do it LIVE, then record it and re-sell it later as a complete product!  

(Module 7) - The Joint Venture (JV) Launch

(Module 7) - The Joint Venture (JV) Launch

This 8 lesson module is where you learn to attract, train, and work with partners who will promote your product for you. By the end of this module you’ll be able to take what you learned about the Internal Launch and use it to create a Joint Venture Launch.

Anyway, Module 7 is about the Joint Venture Launch, and it's like pouring gasoline
on a fire.

So if you take Product Launch Formula, this amazing formula for launching, and you pour
gasoline or petrol on it, what happens? It just explodes, and that's what this type of launch is about.

For example, before Jeff Walker ever did a Joint Venture or an Affiliate Launch, the best Launches he ever did were right around $100,000, which was amazing.

But the first time he did a Joint Venture Launch: $600,000.

It was six times bigger than my biggest Internal Launch. The second time he did a Joint Venture Launch: $3.7 million or 37 times better than his best ever Internal Launch.

Needless to say this is a VERY powerful method, BUT you want to make sure you do things in order.  Don't get so excited that you skip over the internal launch or seed launch.

Regardless of WHEN you do your first JV Launch, this is a great module to go through just to
understand what goes into it and just to understand who you're going to want to attract and recruit as a joint venture partner because it's a long-term strategy.

This is another layer of complexity that gets added on top of your regular Internal Launch. So, again, it might not be your first launch, but it's still great to go through this module just to start to get these strategies ingrained in your thinking.

(Module 8) - The Evergreen Launch

(Module 8) - The Evergreen Launch

This module is where you take your entire Internal Launch sequence and put it on autopilot. By the end of this module you’ll be able to take the concepts and strategies of the Internal Launch and adapt them to the Evergreen Launch.

So, in this module you'll learn that like the JV Launch, this isn't where you're going to start out. This isn't going to be your first launch.

Jeff explains that with the Evergreen Launch, that's where you take your Internal Launch, all
the work you did for your Internal Launch or your JV Launch, and you turn it to a launch that works for you every single day. So, you have new leads coming into your business all year long.

Basically with the Evergreen Launch, that's where you take your Internal Launch, all the work you did for your Internal Launch or your JV Launch, and you turn it to a launch that works for you every single day. It's a great strategy. It's an advanced strategy. It's not your first launch, but it's
super powerful.

(Module 9) - Business Launch Formula

(Module 9) - Business Launch Formula

Module 9 of product launch formula is the final main training module in Product Launch Formula.  It's where you get a roadmap for building your business with launches. By the end of this module you’ll know how to build out multiple products and offers to your list with the different types of launches you’ve learned about in Product Launch Formula.

Here's one VERY important takeaway that Jeff said in this module:

"I don't want you to just do a launch, have one big payday and then put this course on a shelf and like move on to something new. Because the reality is I'm over 20 years in now and I've never stopped launching. I launch every single year, multiple times a year. I've built a serious business with a serious team. A huge global footprint that just grows and grows and grows. And I've done that by strategically using my launches to build my business."

So that's what Module 9 is all about. It’s about building your business - the Business Launch Formula.

Bonuses, Bonuses, and More Bonuses!

Launching Your List Course
I'll be honest, Jeff Walker has REALLY outdone himself this time! 

Honestly, the main training you'll get in PLF is life changing, but the bonuses he includes at no additional cost are just the cherry top, and makes it 10x better!

Here's What's Included:

  • Tech Stack Quick Start - This bonus is a comprehensive roadmap for choosing, implementing and optimizing your technology tools. We also share which software and tech tools we recommend. This bonus is taught by Don Crowther, one of your PLF coaches, with an introduction from Jeff.
  • Launching Your List (Course) - This is a 4.5 hour bonus training teaching you how to build your most important asset, your mail list.  This course is about building your list, what to mail to your list and how to make a lot of money from your list while building a real asset. After going through this course Jeff could EASILY sell it for $500 if not $1,000 but it's yours for FREE with your PLF Purchase.
  • Product Creation Code (Course) - The full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • Operation Quick Start (Mini-Module) - If you’re just starting out in your online business journey, or you’re about to launch a new business, this is how you get started fast so you can start making money quickly.
  • Secrets of Leverage and Scale (Mini-Module) - Learn how to grow and scale your business without working yourself to death.
  • Launch Partnership (Mini-Module) - If you’ve ever considered helping other people with their launches – as a Launch Manager, a Launch Consultant, or even as a full business partner – then this will be critical to your success.
  • Lead Magnet Crowdsource Call - One of the things that holds people back in their list building is creating a good lead magnet (or opt-in offer). On these calls we crowdsourced ideas for each other’s lead magnets. Listen to these calls and you’ll discover new ideas for super effective lead magnets for your own business.
  • Building Your List During a Launch - In this Bonus, you’ll get a step-by-step walkthrough of how to build a list during your launch using Facebook ads as we walk you through our own Facebook ads strategy.
  • Post-Launch Email Sequence - This is about what to send your launch list and new clients after your launch ends. A good post-launch email sequence will reinforce to your customers that they made the right decision, and keep your prospects engaged.
  • Secret Swipe File Vault - In this BONUS section, you’ll find swipe copy from a variety of steps discussed in the training including:
    • Pre-Prelaunch emails
    • Quick Launch Examples
    • Internal Launch Examples
    • Internal with JV Launch Examples
    • AND a sample spreadsheet used to track your launch sequences
  • Quick Launch - This is a great way to bring in money fast with a story, a few emails, and a deadline.
  • Promoting Other People's Launches - This is about ww to promote other people’s launches as an Affiliate or JV Partner. What good is having a list if you can’t make any money with it! This module goes into CRAZY detail as to how to promote OTHER people’s launches (much like I’m doing now, with PLF).This is broken down into 5 very easy to follow modules, it contains about 90 minutes of Video Content, and Jeff has applied a few things he's learned from this module into his own promotion of Product Launch Formula too – it’s that good!
  • Book Launch - This is all about how to launch your book – PLF style (a Case Study with Jeff’s NY Times Bestseller, Launch).
  • Sparta Launch - A Sparta Launch is all about selling very high-priced, small-group workshops or retreats via email.
  • Live Launch -  In this Bonus, you’ll learn how Jeff used a Live Launch to deliver his Prelaunch Content and increase conversions – and how you can too.
  • Winning Your Launch Through Gamification - In this bonus, created by Ricardo Teixeira (one of Jeff’s students and Platinum Plus members), you’ll learn how to maximize your results by turning your launch and your product delivery into a game.

My Product Launch Formula Review

Product Launch Formula Review


So when Jeff Walker launched PLF a few years back – we started talking about it pretty much right away.

As someone who has always been very aggressive in the launches he runs – I knew this was something that could help me improve my own launches and level up the ones I'm already doing.

With Jeff Walker's help, it gives you an A-Z step by step plan on how to launch a product online that sells like crazy.

Why else would we both be reaping the rewards?

It works folks...with solid proof that many others have used as well with great success.

Aside from being able to field any questions you might have about the content this product includes, I wanted to give you an idea of what is actually covered so you can see for yourself if it will benefit your business or simply waste your time & money (which is why I try all products before releasing them on here).

With PLF, Jeff goes over EVERYTHING from how to set up a product launch, what to do during the time leading up to it, and what to do right after your launch in order for you to be successful. He's broken down the entire process into steps that are easy to follow as well.

PLF is so comprehensive and covers everything from setting up an affiliate program, building a list of buyers before launching, creating sales pages & emails that convert like crazy, testing and tracking results – literally EVERYTHING you'll need when doing a proper product launch. It even includes a complete Product Launch Formula training course that outlines all 6 parts of this system as well (in case you want more detail than what's included in the actual eBook).

So if you're serious about launching products and starting your own online empire,  then I highly recommend you get on board and take advantage of what's being offered. It's literally everything you need to know in order to do a proper product launch.

Check out my PLF Review Video below for a video walkthrough of the members area & more information on the product itself.

[thrive_link color='orange' link='' target='_blank' size='big' align='aligncenter']>> Get Started Now[/thrive_link]

Here's how you get PLF WITH my epic Bonuses

  1. Sign up for PLF here
  2. Email me your name and receipt/purchase #
  3. It's that easy - I'll send you your bonus information!

PLF Review - What Are The Benefits?

You might be wondering… "What benefits will PLF give me if I use it?"

Well, there are several actually. You may find one or more benefits have even greater value than the others – depending on your current situation with online marketing and where exactly YOU want to take it (which is why testing out a few different things can be great).

Some of the many benefits you'll see include:

1) Better Sales Pages & Emails That Convert Like Crazy 

One thing that Jeff Walker has talked a lot about in PLF is that you can't just throw up some sales letter and call it good.

You need to A/B test everything so you can start getting a ton more conversions on whatever products or offers you're promoting – which'll help you get the most out of your launches (and even everyday marketing tactics as well). If there's one thing I've learned from him and many other successful people online, it's that testing what works vs. what doesn't work…is CRUCIAL.

2) List Building & Relationships With Buyers Who Value Your Products 

When running a product launch, proper list building and relationship development with your buyers are both critical components to having success with this system (and any business for that matter).

One of the major points Jeff mentions is that relationship building with buyers and email marketing are two sides of the exact same coin – and if you're not actively following up with your list or putting out content consistently, then you'll start to see a decline in results (which is why I try to follow this stuff so closely myself when running product launches). If you're looking to build up a massive list of targeted buyers who value your products & services…then PLF can be one of the very best ways for you to do that.

3) Faster Launch Than Ever Before 

Since time is money, the faster you get something done online – the better. With Product Launch Formula, it'll give you step by step instructions on how to make the entire process fast & easy.

It'll show you how to set up a product launch within minutes, days or even weeks depending on what your current situation may be with your business at the time (or when you're ready to start launching products).

4) Getting The Most Out Of Your Launches 

Jeff goes over this in some detail in PLF but generally speaking, he believes that there is value from everyone and everything out there – and he shares his own personal experiences through his launches of a few things including OTO's , other people's services, list building strategies – it doesn't matter where it comes from: His objective is to get as much value out of these resources as possible for the least amount of money (which should be your ultimate goal as well).

5) Better Ideas & Forward Momentum By Following The "Steps" Of PLF 

Another great thing about following the actual steps of PLF is that it'll give you a clear understanding of what needs to be done, what you should leave out and what's important.

It's also a very systematic approach towards product launches – which gives you a forward momentum with your marketing efforts. I know if there are more things I need to do or focus on beyond my current launch…I can refer back to this system as well (which saves me time and money in order for me to work on other projects). As long as I have an idea where my next step will be, it allows me to move forward much easier.

6) Exposing Your Offers To A Huge, Targeted Audience Of Buyers 

As I mentioned earlier in this article, PLF will help you build an audience of buyers who really value your products & services – which will then lead to more sales and profits for you. You can start running your own launches as soon as possible after following the steps laid out in Jeff's system (or at least within a few days or weeks).

Since majority of online marketers have no idea about product launches & what they entail…what happens? They end up joining somebody else's launch (and giving them their money/credit card information), which is just one example of why exposing yourself with these offers are so important. With each launch, you'll see the potential to sell more and earn a larger percentage of profits with each sale made.

7) Get A Solid Foundation For Success 

With PLF It's very important for you to have some sort of guidance/foundation if you're just starting out with product launches. There is so much information available online on different aspects of marketing & this industry in general…so it can become very confusing for those who are new to online business.

Jeff teaches how step by step through his own system (PLF), which will help you understand what needs to be done (and when) – also known as " foundation " or " blueprint ." This gives you a clear direction on what should be left out & what's important to each launch…which is crucial for new marketers who have never done this before.

8) Money Is Always A Factor: PLF Will Show You How To Minimize Risk Involved In Launches 

As you work on your first/next product launch, it's very important not to go out there and spend a ton of money on things that aren't necessary (when those resources can be used on the actual marketing itself).

With Jeff's system, he will show you how to set up a solid foundation – what steps are needed and when…and most importantly, how to minimize risk as much as possible . Don't just blindly jump into stuff because you think it'll work…you need some sort of insight beforehand so at least you can get a glimpse of how it'll play out if you do. PLF will help you understand that along with the resources/tools needed for your launch.

9) Jeff's Experience With His Own Sales Materials Will Help You A Lot 

As I mentioned earlier in this article, Jeff has launched many things himself both online and offline (including OTO's, list building strategies for his own products & other people's services).

He knows what works…what doesn't work…all the possible ways to convert visitors into buyers during launches…and much more . But he also experienced $0 sales from some of those projects as well – which is why following his system is so important. It teaches you what steps are essential for future projections, improvements and more – so you won't go through the same situation he did in the past.

10) PLF Offers A Solid Foundation…

Along With Tools/Resources To Go Along With It And lastly, PLF provides a solid foundation for your future launches (along with tools & resources to help you along the way). When I was looking at Jeff's system , I had to check out some of his other stuff as well – just because he has such an extensive library that's perfect for both newbies and more experienced marketers.

You will be able to find tons of articles on various aspects of product launches as well (in addition to a few bonuses provided by him as well). As long as you stick with the steps laid out in Jeff's system, you will have a very good chance of succeeding with your own product launches.

How Much Does PLF Cost?

I'll be honest, PLF isn't a budget course, but you're getting something with more potential than a college education for a fraction of the price!

Product Name:

Product Launch Formula



Jeff Walker


$1,997 OR 6 x $397


A little background first, my name is Jeff Lenney - I regularly work with Online Marketing Superstars Anik Singal, Jimmy Kim, Dori Friend and others - AND I work with their students as well.

I've been involved in coaching for products like Profit Academy, Publish Academy, Build my List, Inbox Blueprint, and others.

What's the point of my telling you this? My point is - if these Internet Marketing Superstars regularly seek me out to help them with THEIR marketing, Search Engine Optimization and even coaching THEIR students - there must be a reason for that. 🙂

PLF is all about helping YOU build a profitable online business EVEN if you're a complete newbie. So, I've decided to set up my bonus to 100% make sure YOU'RE able to get the most out of the training with a few things NOBODY else can offer, even if they try. 😉

OKAY - Enough of my crazy ramblings, here's what I gotz!

#1 – I’ll Help Ya on your Journey! ($5,000 Value)

Ill happily review your campaign, and send a custom video showing you what I would do if it were my own.  

  • I’ll tell you EVERYTHING I would change, regardless of how much work that may cause for you.
  • If you're STILL stuck after my video, we can hop on a 30-60 minute skype call, no problem.
  • On top of this – you can EMAIL ME any questions you have directly for the first 60 days, and I’ll be more than happy to give you any guidance I can!
  • I am a super affiliate and am also a former coach for some of the best Internet Marketers in the industry ( Anik Singal, Jimmy Kim,  Dori Friend, and a few others).
  • I’m a fun guy – you’ll learn a lot and get helped by one of the best in the industry (me!)

#2 – My Top 10 FAVORITE Niche Research Tools

Everybody knows about Clickbank already, shoot - I'm a Clickbank Platinum Affiliate for 2019 and 2020, which means i'm a top 1% affiliate.  

BUT - most people don't realize there are TONS of Profitable Niches And Affiliate Programs OUTSIDE of Clickbank, and I've made well into 7 Figures with THOSE these past couple of years.

If you want a list of some of my favorites, feel free to click on the links above to read my blog post on each topic - BUT - what I'm offering here is something different, how to find these yourself!

"Get Instant Access To My Top 10 Niche Research Tools Instantly"

I'll share how to:

  • Find Hot Niche Markets
  • Spy on your Competition (just not me! LOL)
  • Tools For Finding Keywords

#3 – How to Become a Niche Authority

For Bonus #3, I want to share with you my ULTIMATE Guide to Finding your niche and DOMINATING it.

This 65 Page Guide is ZERO Fluff and Full of ACTIONABLE Things You can start with right away.  It's also a expansion of Bonus #2, and takes things many many steps further!

My Final Thoughts on this Course

I'll be honest, these three bonuses above are really the only thing I think I can offer that will add VALUE to Commission Hero.

I truly don't think I can teach you anything else - BUT I can help you and make sure you're doing it better.

Sure I could offer you an iPad, or $50,000 Worth of poor quality "Bonus" PLR Content like some of those Scammy "Review" Sites You see.  I could even offer video training on something completely un-related to this program, but I don't want to insult you.

Instead, you get some 1-on-1 time with me, one of the best Affiliate Marketers in the industry - AND some top quality training on not only niche research, but the tools you need to get started quickly!

Do I have your attention yet? I thought so 🙂

>>> Sign up for PLF here then EMAIL ME your receipt # to receive your bonuses

All you have to do is purchase PLF via MY link - then email me your name and receipt via the contact page on this website. Just to be fair to me though - you will NOT get bonus #1 until AFTER the refund period has passed, but you will need the time to get your product set up anyways so that's not something you'd get on day 1 anyways.

I WILL, however, email you all OTHER bonuses within 24 hours of you submitting your receipt # to me. 🙂

Here's how you get PLF WITH my epic Bonuses

  1. Sign up for Product Launch Formula here
  2. Email me your name and receipt/purchase #
  3. It's that easy - I'll send you your bonus information!

Talk soon and if you have ANY questions, please let me know!

Jeff Lenney

P.S. Help a brotha out, click on like and tweet below!

P.S. Also worth checking out for 2024 is eFORMULA 

About the author 

Jeff Lenney

Welcome to my corner of the internet! I'm Jeff Lenney, your navigator through the exciting seas of Affiliate Marketing, SEO, and ECommerce. My journey started back in 2009, and since then, it's been a whirlwind of success and fun in the digital world.

Before I dove headfirst into the vast ocean of affiliate marketing, I honed my SEO skills with some of the biggest agencies in sunny Southern California. I've been the SEO compass for 7-9 figure giants like Agora Financial, Investor Place, and Timothy Sykes, guiding them through the complex currents of online visibility.

But wait, there's more! I've also worked quite extensively with affiliate marketing legends like Anik Singal, Jimmy Kim, Aidan Booth, Dori Friend & others. Did I mention I was Anik's head coach from 2012 to 2015? Yeah, I've been around the block a few times!

My expertise isn't just confined to the boardroom. I've shared my knowledge and experiences on numerous podcasts, shedding light on the intricate dance of affiliate SEO.

So, whether you're a seasoned pro looking to catch the next big wave or just dipping your toes into the digital marketing ocean, I've got a treasure trove of insights for you. Stick around for fun tales, savvy strategies, and maybe a few laughs as we debunk myths and explore the latest trends in the world of online marketing. 

Dive into my posts and let's make some waves together! ✋ My Name is Jeff Lenney. I'm an Affiliate Marketer, and Search Engine Optimization Expert with over 10 years experience. I like to talk about marketing, SEO & ECommerce, so read my other posts here: Jeff Lenney's Articles

  • Hey Jeff, what bonus are you giving for signing up for PLF thru you? I don’t see where it says other than you are a SEO expert.
    Thanks, Barb

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}